Book Writing & Publishing

Have you ever sat through a back-to-school night and thought, Wow, this could be a novel? Jordan Roter did—and then she actually wrote it. Moms Like Us (coming May 2025 from Little A) hilariously unpacks the cutthroat social hierarchy of LA moms, complete with all the messy, cringey, and oh-so-relatable moments of motherhood and friendship.

In this laugh-out-loud episode, we chatted about:

🔥 Jordan’s career hops from YA author to TV writer (American Housewife, The Watchful Eye) and back to novel writing.

🔥 The painfully awkward school event that sparked her book idea.

🔥 Why juggling multiple POVs is like hosting a dinner party where everyone wants to talk at once.

🔥 Hollywood vs. publishing: one’s a chaotic circus, the other’s...slightly less chaotic

🔥 Writing the real (sometimes dark, often hilarious) thoughts moms have but rarely admit

🔥 The shift toward "radical truth-telling" in motherhood writing (because perfection is overrated)

🔥 And also...how she ended up with an Am...

Ever walked past one of those cute Little Free Libraries and thought, Wonder if I could sneak my book in there? Spoiler alert: you totally can. And that’s just one of the brilliantly simple, low-cost book marketing strategies I dish out in this episode—ideas so simple many authors never even think about them!

Here’s the thing: no matter how you publish—traditionally, hybrid, or self—marketing is your job. And I know, that realization hits like a rogue wave. But before you panic-Google “best book publicist on an extremely limited budget,” take a breath. You don’t need deep pockets or an extrovert’s energy to get your book in front of readers.

In this episode, I break down ridiculously doable, budget-friendly ways to keep your book casually showing up in the world. Think: leaving copies in waiting rooms, slipping them onto airport lounge tables, or—one of my personal favorites—perching them on a pumpkin display at Trader Joe’s (because...why not?). 

And for my fellow introverts who...

This week, I had a really fun conversation with Nanda Reddy about her journey from "secret writer" to novelist (her debut novel, A Girl Within a Girl Within a Girl, just hit the USA Today bestseller list!). 

Inside this Episode: 

• Writing without being "formally trained" (read: no MFA) and navigating the industry through persistence and determination
• Evolving from a pure "pantser" to incorporating more structure while maintaining creative flexibility
• The way many authors discover the perfect title organically after beta reader feedback
• Suggestions for strategically working with beta readers  
• Nanda's great suggestion (first time I've heard this one!) for navigating those "I'm stuck" moments we all encounter
• Collaborating with an audiobook narrator when you need them to authentically represent characters from different backgrounds

About Nanda

Nanda Reddy is a Guyanese-American writer, former teacher, and part of an enormous extended family who mostly live in Florida where...

Publishing a book requires long-term strategy, patience, and flexibility, not magic bullets or gimmicky shortcuts. The long game is the shortcut when it comes to building a sustainable author career.

In this episode, I answer some of the questions that have come my way recently via email and Instagram DMs, including: 

✅ Why does one's writing perspective often evolves from third-person past to first-person present as authors become more emotionally connected to their material

✅ How to "suss out" unsolicited offers to review your book for payment 

✅ How many reviews you should accumulate on Amazon before you begin investing in Amazon advertising

✅ The best way to accumulate reviews (everything, everywhere, all at once is NOT a good strategy!)

✅ How to best use the Universal Book Link to direct readers to the appropriate Amazon store based on their location 

✅ When and how to use Advanced Review Copies (ARCs) as an indie author

Awesome Email Templates for Authors

From communi...

If the thought of asking for Amazon reviews makes you break out in hives, you’re not alone. But here’s the truth: reviews are gold for indie authors. They help boost visibility, credibility, and—most importantly—book sales. The good news? You don’t have to beg, bribe, or feel weird about it.

In this episode, we’re breaking down how indie and self-published authors can ethically and confidently get more Amazon reviews without feeling sleazy or pushy. You’ll discover:

✔️ Why Amazon reviews matter (and how they impact your book’s success)

✔️ Creative, no-pressure ways to ask for reviews that actually work

✔️ The power of social media, email, and direct outreach in gathering reader feedback

✔️ Common mistakes that keep authors stuck (and how to avoid them)

✔️ Real-world examples from indie authors who’ve cracked the code on getting reviews

If you found this episode helpful, don’t forget to follow/subscribe, drop a quick review (see what we did there?), and share it with another w...

The debate over whether to use AI (and how much) to write books is endless (truly). I, for one, choose not to use it when writing my books. I actually enjoy conjuring a great way to express that it feels like the world is ending (though I may use it to create a deserted island itinerary quite shortly!).

But something I do use AI for as an author and business owner? Jogging my creativity when it comes to new topics I could speak to or fun ways to engage fellow writers and attract new followers who I can begin to build a relationship with.  

(I also recently asked ChatGPT what it could tell me about myself based on my queries to date. I didn't love how accurate its response was!)

Here's a prompt I've continued to hone to help it become more and more specific (i.e., provide me with better and better ideas) in suggesting fun ideas for my social media content.

Of course, they aren't all winners. And of course, I still modify them so they're more in my voice. But getting the ball rolling...

Keywords: they either fascinate you or they're the bane of your existence. 

For me, it's the second. 

Which is why I'm so excited to bring you this episode of the Write the Damn Book Already podcast with guest Dave Chesson, creator of Kindlepreneur, where we do an in-depth exploration of the significance of keywords and categories when it comes to a book's success on Amazon. 

We discuss strategies for choosing keywords that maximize book discoverability and allow you to run effective Amazon ads, as well as best practices for connecting with your ideal readers.

TOPICS INCLUDE:

 • Understanding the profound role of keywords in discoverability
• Strategies for optimizing Amazon ads based on keyword effectiveness
• Common misconceptions surrounding keywords
• The necessity of consistent sales patterns for enhanced visibility
• Insights on crafting compelling book descriptions for better conversion rates

CLICK HERE FOR THE SPECIAL DEAL ON PUBLISHER ROCKET ($30 off when you purchase, pl...

One can easily overlook that little piece of the Amazon upload process where you specify 7 keywords related to your title. After all, who wants to filter through the millions of options to find 7 that are most likely to ensure your book is seen by the readers actively looking for it? 

It might not sound fun, but it's a step you don't want to ignore or breeze through. 

In short, strategically choosing keywords helps to ensure visibility and connection with the right audience. In this episode, we explore practical keyword strategies and how tools like Publisher Rocket that can help authors succeed in an incredibly saturated marketplace. 

TOPICS COVERED:

• The importance of keywords in book discoverability 
• Common misconceptions about keyword relevance 
• Strategies for selecting effective keywords 
• How to analyze competitor keywords  
• The unique benefits of long-tail keywords
• How intentionally crafted book descriptions can enhance keyword effectiveness

RESOURCES MENTIONED

*...

Navigating hybrid publishing can feel overwhelming, but understanding the unique way it helps indie authors grow their author career helps authors make informed decisions.

This episode covers fundamentals of hybrid publishing, identifies potential red flags, and highlights critical questions to ask publishers before signing any agreements.

TOPICS COVERED:

• Differentiating between hybrid publishing and self-publishing 
• Key red flags in hybrid publisher contracts 
• The importance of understanding upfront fees and backend profits 
• Questions to ask hybrid publishers before signing 

RESOURCES MENTIONED:

7 Critical Questions to Ask Hybrid Publishers

KTKPublicity (Katie Kurtzman)

Jackson Musker (audio consulting, booking, and publicity)

This episode explores the critical role ISBNs play in the self-publishing journey. It's not the most glamorous part of publishing, but understanding the role of the ISBN is critical when it comes to managing book sales and metadata ownership.

Topics covered:

• The importance of ISBNs for indie and self-published authors
• Differences in acquiring ISBNs in various countries
• Components of an ISBN, explained
• Challenges authors may face with hybrid publishers
• Situations where it’s acceptable to use a free ISBN
 

Resources Mentioned

Kindlepreneur barcode generator 

Bowker Publishing Services 

7 Critical Questions to Ask Hybrid Publishers

Dreaming of seeing your book in print but dreading the process?

From cover design to interior formatting to ISBN registration and properly loading your book to distributors, whether you need help with parts of the process or the whole darn thing, I’ve got you covered.

Visit www.publishaprofitablebook.com/self-publishing-services to learn more.