Book Writing & Publishing

Amazon ads are one of my favorite tools for indie authors to boost book sales and visibility, but they can feel so complicated that it's easy to avoid using them.

I'm sharing key insights from my 12-week "experiment" with a new campaign for my book, Write the Damn Book Already, including targeting relevant keywords and categories, setting appropriate budgets, and monitoring ad performance to optimize results.

 

MENTIONED RESOURCES:

Original IG post about ads experiment

Link to blog post detailing setup of this ads campaign

Link to Publisher Rocket software

Link to audiobook of Enough: The Simple Path to Everything You Want ($4.99)

Megan Tady's second novel, Bluebird Day, launches on Dec. 3, 2024 (pre-order now!) In her second appearance on the podcast, we had the most wonderful chat about: 

• How book launching is like a salmon run (it's such a great analogy). 
• Strategies for best working with an editor while writing 
• Meg's writing process, from first to final draft, and how it evolved from the first to the second book
• The best part of Meg's publishing journey
• Meg's strategies for navigating the “wacky and wild” publishing industry and What she wasn’t at all prepared for when it comes to being an author

CONNECT WITH MEGAN

Order your copy of Bluebird Day
Meg's Instagram: @megtady
Meg's website: MeganTady.com
Meg's writing, editing & strategy services: Word Lift
Meg's first WTDBA podcast interview: Episode 36  

WHAT MEG'S READING NOW

All Fours by Miranda
Big in Sweden by Sally Franson
The...

In my experience, all success stories begin with some version of the words "Let's try something."

As an author, I ran my first Amazon Ads campaign in 2018. I haven't run them for my own books in quite some time (I've been busy helping other authors write and publish their books!). 

However, I've continued to read up on best practices and study different approaches when it comes to Amazon Ads. After another client recently asked me to help her with hers, I recognized how much I know about running a successful ads campaign (while also remembering how incredibly overwhelming the process was when I ran my first one!). 

So let's run a 12-week ad experiment for my latest book, Write the Damn Book Already, so you can see that this process doesn't have to be complicated to be successful. 

WEEK 1 OVERVIEW

I'll cover the importance of transparency in advertising, showing you exactly how my ads have performed historically and what my budget has...

Emma Grey is the Australian author of the international bestseller, THE LAST LOVE NOTE, which was both a Book of the Month and Target Book Club pick, and was praised in Oprah Daily as “relatable, hilarious and charming".

She’s back this November with her new novel, PICTURES OF YOU — a suspense-filled romance about love and control that explores the way a sparkling relationship can morph into darkness and what might happen with a second chance at first love.

In her second appearance on the Write the Damn Book Already podcast, we chatted about Emma's experiences with prologues, her collaborative work with editors (from different countries, no less), and the evolution of her book-writing process. She also reflects on the challenges of writing a second novel after the success of her first, emphasizing the importance of pushing through the "messy first draft."

CONNECT WITH EMMA

Emma's website: www.emmagrey.com.au
Emma's Instagram: instagram.com/emmagreyauthor
...

This episode explores the critical decision of whether to distribute your ebook "wide"—across multiple platforms—or stay exclusive to Amazon through their KDP Select program. 

Going wide means your ebook is available on platforms beyond Amazon, such as Kobo or Google Play, giving you access to a broader audience globally. This approach can increase visibility, particularly in countries where Kindle isn't the dominant e-reading platform.

On the other hand, exclusivity with Amazon through KDP Select offers perks like participation in Kindle Unlimited, higher royalties in certain regions, and access to exclusive promotional tools. However, this exclusivity comes with restrictions, including a 90-day lock-in period and the inability to sell your ebook elsewhere, even on your own website.

The right choice depends on your genre, goals, and audience. Romance, mystery, sci-fi, and fantasy often perform well on KDP Select due to the voracious reading habits of their...

Until somewhat recently, streamlined pre-orders were only possible for traditionally published authors. Now, indie authors can also benefit from pre-orders as well, helping them with:

Building Excitement and Engagement: Pre-orders allow authors to generate buzz and excitement around their upcoming book, encouraging readers to take action before the release date.

Community Building: Offering pre-orders helps authors build and nurture a community by gathering email addresses and establishing a direct connection with readers, which can lead to quicker reviews and word-of-mouth promotion.

Data Collection: Through pre-orders, authors can collect valuable reader data (like email addresses) that is otherwise inaccessible when books are sold through platforms like Amazon. This data allows authors to maintain a relationship with their readers post-purchase and make future marketing efforts more effective.

This episode of Write the Damn Book Already discusses not only the benefits and...

Many indie authors find the idea of creating a publishing house overwhelming. But with the right steps, it becomes both manageable and highly beneficial. Here’s why setting up a publishing house is essential and how to do it.

First, it’s crucial to understand that forming a publishing house is not about creating a giant company like Amazon. Instead, it's about legally separating your personal and professional assets. This separation is vital as an author, because it protects your personal finances from any potential legal issues that may arise. 

While many creatives shy away from the business aspects of publishing, treating your book as a business can help you reach a broader audience. This means embracing some business tasks (even those you might not enjoy, like accounting. Just me?). 

Setting up a publishing house may seem daunting, but it’s simpler than it appears. The key is to create a legal entity, like an LLC, to protect your assets, which isn't...

Indie authors often wonder whether they can change the title of their book post-publication. Yes, you absolutely can! 

You will need a new ISBN, but that's not a terribly big deal. And, because you have a new title and ISBN, you will likely lose all of your online reviews and have to start again.

However, if the possible benefits of the re-title outweigh the downsides, it can be a solid choice. 

I chose to retitle my first book (which is about navigating the first year with twins) when I wrote the third edition. For the first and second editions, the title was Ready or Not...Here We Come! But after over a decade (and having written 3 other books), I had more confidence in my own voice, and with updated content and a more authentic voice inside in the book, it made perfect sense to change the overall "vibe" of the book with a new title: Holy Shit...I'm Having Twins! 

The book was (and still is) my top-selling book, so I didn't make the shift...

 Feeling Overwhelmed Writing Your Nonfiction or Memoir? This Episode is For You!

Do you feel like you have multiple books' worth of material? Are you wrestling with imposter syndrome or struggling to organize a mountain of thoughts? 

My work with authors typically focuses on two key genres: transformative nonfiction and inspirational memoir (yes, I made up these terms).

Transformative Nonfiction aims to guide the reader through a specific journey. It's infused with personal stories that help the reader relate and feel connected to the author. 

Inspirational Memoir, on the other hand, shares the author’s personal experiences to inspire and resonate with readers, but in a way where the author is unattached to how (or when) the reader is inspired (or whether they're inspired at all!).

Feeling stuck? 

Start by identifying your core message and the first step in your journey.

Remember, it’s about sharing the steps of your story, not prescribing a...

Click here to check out the Publish A Profitable Book / Publish the Damn Book Already course (currently 25% off with code AUTHOR25).

Click here to access Kindlepreneur's free barcode generator tool.

Understanding the International Standard Book Number (ISBN) is crucial for indie authors. But new authors often wonder what the heck it is and feel a bit "silly" asking! 

In short, the ISBN is a unique identifier for books, similar to the UPC for products. It allows books to be easily tracked and purchased globally and enables indie authors' work to be more easily discovered by a larger audience, including libraries, bookstores, and online retailers.

But still, new authors are left with questions such as:

1. Why do I have to have an ISBN?
2. Where do I get them (and how much will they cost?)
3. Should use a free one from Amazon/KDP?
4. Do I only need one for each book?
5. Does an ISBN provide copyright protection? 

This episode clears it right up!