FROM MANUSCRIPT TO MARKET
BOOK LAUNCHES MADE SIMPLE
with 6x author Elizabeth Lyons
Eliminate book launching overwhelm for good so you can sell more books and build a tribe of loyal, raving readers
"I highly recommend From Manuscript to Market. I had no idea how to launch my book. It was easy to follow and easy to implement. I had a very successful launch and will continue to use the tools in it in the future!"
Janet Philbin
Bestselling Author, Show Up for Yourself: A Guide to Inner Growth and Awareness
YOU'VE PUBLISHED YOUR BOOK (OR ARE ABOUT TO)...
First of all, congratulations!
Truth: Writing the book is the most challenging part, and you did it! I hope you properly celebrated with cupcakes or skydiving or swimming with dolphins (or all three).
But now, I bet you're wondering, "How the heck do I get the book out there?"
You're thinking:
😬 "Book marketing isn't my area of expertise."
😬 "I know I need to build an email list and post on social media, but I have no idea what to say or how often to say it!"
😬 "I don't want to spend a fortune on a publicist."
😬 "BookTok seems to be working for some authors, but I don't have time to learn another social media platform (and I'm not about to start dancing in front of the world)."
OR
😬 "I published my book months (or years) ago, and it's hit a plateau. There are nearly 8 billion people on the planet, and I'm ready to be seen by more of them!"
Even though you know you've written a great book, you keep seeing other authors posting about all the books they're selling, sharing screenshots of readers happily holding their books. You're wondering how they did it (obviously)!
You've posted on social media. You've sent out some emails. But the thought of having to do more stops you in your tracks.
You want an approach that is simple and effective (and doesn't require that you go live 8 times a day for weeks).
I get it.
I'm a 6X author, and I've been launching (and re-launching) books since 2004. As a person who loves creating but is borderline allergic to the word "sales," learning to love the launch and marketing process took time.
But it was so worth it!
To date, I've sold well over 75,000 books and have enjoyed having incredible opportunities come my way, including paid speaking engagements, media appearances, product partnership with an HGTV host, and now a full-time career as a book writing and publishing coach.
WOULD IT SURPRISE YOU TO LEARN THAT...
- Over 1 million titles will be published this year (and more than half of them will be published by independent authors).
- The most successful book marketing efforts don't focus on getting in front of a million random people; they focus on getting in front of ONE right person.
- Every single author (even the ones you dream of sitting next to on the bookshelf) builds their readership one person at a time. They're all trying to figure it out a day at a time. In short, they're just like you!
Thinking that they have a secret weapon that you don't have access to is part of what's keeping you stuck. And it's keeping the readers who are going to fall in love with you from finding you (because you're in bed under a weighted blanket, having vowed to think about all this again tomorrow)!
THAT'S EXACTLY WHY I CREATED FROM MANUSCRIPT TO MARKET
It's time to get you out there so all those readers who line up for your favorite authors will be lining up for YOU!
From Manuscript to Market is an easy-to-follow online course that walks you step by step through the exact launch and marketing strategy I use with my own books. As a book writing coach and independent publisher, my clients use my book launch process as well!
This course will help you set up systems that will get your book in the hands of more and more (and more) of your ideal readers so that you can build your brand as a published author. Tech challenged? Fear not. I've included bonus walk-through videos that take all the guesswork out of it! It will be like you're looking over my shoulder as I navigate the tech-how-to.
I'll share with you my exact 12-day launch strategy to take all the guesswork out of the process. This way, you can intentionally sell more books while building your list of readers (and have an incredible time doing it).
And yes, this method works even if you've already launched your book...twice.
Each time you're ready to reach a new audience, you can simply come back to this process. It's truly rinse and repeat.
"This course was exactly what I needed to launch my book. It not only gave me a step-by-step process (with templates) but it calmed my nerves, telling me exactly what to do on a day-by-day basis. I didn't even have to think about it, which is exactly what you want after writing an entire book!"
Sam Garcia
Author, Regenerative Business: How to Align Your Business with Nature for More Abundance, Fulfillment, and Impact
Before I go on, Perhaps I should tell you a bit more about how I got to a place of "This is fun!" when it comes book launching. Because it most definitely did not start out that way!
Hi there! I'm Elizabeth.
And I believe that book launching & marketing doesn't have to be overwhelming, stressful, or require that you put an expensive publicist on a 3-month retainer (unless you want to)!
In fact, the process of finding new readers can be exciting and incredibly fulfilling when you're able to follow a process that's focused on bringing in the most number of sales and connecting with readers who will become raving fans.
Long story short(ish), after hearing "No" way too many times from literary agents and traditional publishers who didn't think my market was big enough, I took the leap and published my first book, Ready or Not...Here We Come! The REAL Experts' Guide to the First Year with Twins, in 2002. That book went on to sell 35,000+ copies in the first few years, which is far more than most traditionally published books sell (ever), but I understand that agents and publishers have to go with their gut. Don't forget, a whole lot of them passed on Harry Potter too!
The publishing and marketing journey was, to say the least, overwhelming, and I spent years in perpetual "figure it out" mode.
I tweaked, pivoted, even restarted altogether on a few occasions.
I went from having no idea how to launch a book to publishing and launching dozens more (both my own and for my clients) in order to discover what works well, what doesn't work at all, and how important it is to be creative, patient, and persistent.
Most books published in 2002 are long out of print, but that first book of mine is in its third edition (newly titled Holy Sh*t...I'm Having Twins), and it continues to sell month after month.
I realized that my adventures learning to navigate a book launch (especially for those of us who are introverted and/or don't love "sales") combined with my love of coaching and connecting with others put me in a position to help others identify the target audience for their book—and then efficiently connect with those people.
AFTER INVESTING 19+ YEARS AND A LOT OF DOLLARS INTO RESEARCH, GUESSWORK, DATA ANALYSIS, AND THE SUBTLE ART OF FLYING BY THE SEAT OF MY PANTS...
...I've gained valuable insights that consistently save authors time and money (not to mention sanity). I've packaged all of my processes into programs in order to help anyone with a story or message to share with the world do so via the shortest path possible.
MY 12-DAY LAUNCH METHOD IS TACKLED IN 4 EASY-TO-FOLLOW PHASES
I do most things book-related with coffee nearby. But if you want to bring tea, water, or something in a flask, I'll support you all the same!
PHASE 1
Supercharge Your Launch Team Discover how to gather the ultimate team of supporters, enthusiasts, and advocates to help spread the word about your book.
The Magic Launch Spreadsheet Access my master (and magical) launch spreadsheet. Input just one date (launch date) and watch as every other critical date is auto-calculated.
Email Provider Setup: You need an email list, and creating one doesn't have to be expensive or confusing. I walk you through exactly how to properly setup your email service provider and setup email lists to make communicating with your launch team and readers simple.
Spread the Word (Literally) Discover how to easily get your book into the hands of eager launch team members so they are prepared to eagerly promote it from Day 1.
PHASE 2
Website Setup: Craft web content that pulls readers in, keeps them engaged, and turns them into devoted email list subscribers (even if you're not at all tech savvy).
Launch Team Communications: Set up launch-related communications that auto-send like clockwork, so your launch team stays engaged, informed, and incredibly excited!
Be Your Own Publicist Discover tips for magnetizing your book's message and crafting an irresistible podcast pitch so you can confidently appear as a great guest and attract new readers (you can use this same pitch for media outlets such as local/national news or press releases).
PHASE 3
Easy Emails Say goodbye to overthinking what to say and when to say it! 30+ email templates allow you to easily customize compelling emails to send to your launch team and readers so you can nurture your growing community.
Irresistible Downloads Watch your email subscriber list steadily grow as readers snatch up your great tips, chapter teasers, or cheat sheets.
Graphics Galore Access 150+ customizable templates for social media posts, reels, and stories that'll stop the scroll of your ideal readers.
Secure Great Reviews Discover the secrets to securing book reviews that make it a no-brainer for new readers to click Add to Cart.
Create A+ Content on Amazon Learn how to easily create A+ Content for your Amazon listing. This is a technique often overlooked by indie authors that allows you to elevate your book's presentation to a new level that ensures that readers take notice.
PHASE 4
Your Exact 12-Day Launch Blueprint Discover my foolproof price modification strategy that'll not only boost sales during your launch (and any sales you want to run long-term) but also garner raving reviews.
PLUS, see exactly what to do day-by-day during your 12-day launch to ensure the most relaxing, productive, fun book launch imaginable.
INCLUDES THESE AMAZING TIME SAVERS
These are truly the icing on the cake (and I love cake as much as I love coffee)...
Vault of Social Media Templates
A vault of 150+ easily customizable social media posts, reels and stories! No more guessing where to start when it comes to creating engaging graphics that showcase testimonials & tips, encourage engagement, and share your expertise!
Simply Store Free Downloads
Easily (and inexpensively) storing free downloads that allow you to build your email list is critical, but the tech behind it doesn't have to be daunting! I walk you right through it, step-by-step, in this user-friendly bonus that's simple even for the tech-averse!
Auto-Calculate Key Dates
Some have said this tool alone is worth the price of the entire program!
Input ONE date (your launch date) and all other critical due dates (and do dates) are auto-populated for you. Bye bye, guesswork!
Email for Authors (Made Simple)
Access the replay of the jam-packed 90-minute email workshop I did with marketing expert Sam Garcia. Discover an easy-to-implement email list attractor for authors, copywriting tips for relationship building and sales conversions, and creative ways to build your email list without it feeling like a major chore
PLUS a one-year membership to The Book Writers Collective!
You'll have access to twice-a-month group coaching/guidance calls with Elizabeth plus week-long (Monday-Friday) virtual co-working sessions each month for an entire year! If you ever get stuck or need some creative strategizing on what to do after your launch, this is your opportunity to get clear, personalized guidance and support!
LET ME IN ALREADY!
"Elizabeth takes the book launch process from completely overwhelming to systematic and borderline enjoyable. I'd work with her again and again."
Erin Thorburn
Author & Illustrator
SOME OF MY CLIENTS' BOOKS
"Elizabeth has a passion for sharing her knowledge of how to write, publish, and launch a profitable book, and if you have the chance to work with her one-on-one or through one of her courses, I highly recommend it! She's one of the most authentic people I know."
Mike Young
Author of Made Over: How to Create a Powerful Brand that Will Transform Your Business and Save Your Life
"Omg, this course IS SO GOOD!"
Sam Garcia
Founder, Dirty Alchemy Digital Marketing
Enroll Now!
Participants have LIFETIME ACCESS to the course and the engaged and supportive Facebook community as well as all yet-to-be-released content and bonuses.
GO ALL IN!
$497
ONE-TIME PAYMENT
Lifetime Access
39 Online Course Modules
Exclusive Bonuses
One-year membership to The Book Writers Collective
TAKE YOUR TIME!
$83
PER MONTH FOR 6 MONTHS
Lifetime Access
39 Online Course Modules
Exclusive Bonuses
One-year membership to The Book Writers Collective
Frequently Asked Questions
The beauty of M2M is that the timing is yours to determine. Some participants carve out an hour per day, some plan for a 3-hour stint each week, and some do a Netflix-style binge right from the get-go.
The beauty of unlimited, lifetime access is that you can work at a pace and on a schedule that's perfect for YOUR lifestyle. And, should something unexpected come up (and it almost always does), there's no worry about falling behind. When things settle down, you can jump back in and pick up right where you left off.
Your lifetime access grants you just that---lifetime access to all course modules, bonuses, resources and the exclusive Facebook group. This includes all updates, upgrades, and new features added (for not a penny more!).
One of the best aspects of M2M is that, through the private Facebook group and your one-year membership in The Book Writers Collective, a network of like-minded, supportive authors and entrepreneurs are ready and waiting to encourage you, motivate you, celebrate your successes, answer your questions and/or talk you down off a ledge (of the book marketing variety at least).
You'll also receive Members Only emails to equip you with marketing strategies, distribution approaches, success stories and, of course, any course upgrades or updates so that you know exactly where to find them each time you login!
That's a great (and valid) question! It's no fun to get what seems like a great deal on, say, a computer, only to find out that you need to buy the required screen and hard drive separately.
Beyond your investment in the course, the investments you make on book promotion and advertising are yours to determine. Rest assured, you can invest at your pace (I started with just $2 / day on Amazon ads). Considering that most PR firms charge a minimum of $750/month with no guarantee whatsoever, investing what you can into proven approaches you know how to execute all on your own is a fantastic way to go!
