Ep 128: Book Publicity with Emily Florence
This week, I’m joined by publicist Emily Florence, and we’re talking about how to set publicity goals before you start chasing them, why a Today Show appearance might not sell nearly as many books as you think, and how to make your marketing feel less like shouting into the void and more like having conversations that matter.
Here’s what we get into:
- Why knowing your goals (career author? credibility? visibility?) makes all the difference
- The surprising truth about big media hits (and what works better)
- Building an author platform that doesn’t rely on hacking the algorithm or pretending to be someone you’re not
- How to build a real-deal, supportive author community (no fake “collabs” required)
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