Ep 129: From LinkedIn to Penguin Random House with Gigi Robinson
What started as sharing her story online about living with chronic illness turned into a book deal with Penguin Random House. In this episode, Gigi Robinson shares how she leveraged consistency, relationships, and a clear vision to go from content creator to published author.
Here’s what we get into:
- Why she chose to write A Kid’s Book About Chronic Illness (and how it ended up getting picked up by Penguin/DK).
- The ridiculously simple promo strategy Gigi swears by: bring the book everywhere and make it part of the conversation.
- Why she went the children’s book route to make a heavy topic more digestible.
- Her take on promotion as storytelling, not selling.
- How she filters advice from all the "experts” while staying aligned with her bigger vision.
CONNECT WITH GIGI
Website: gigirobinson.com
Instagram: @itsgigirobinson
TikTok: @itsgigirobinson
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