You Wrote the Damn Book.
Now let’s get more people reading it.
Learn how to run Amazon ads that actually work—even if you’ve never touched an ad platform in your life.
SHOW ME HOW!
If you've ever said, "I just want to sell my book without blowing my entire retirement on ads I don’t understand," you’re in the right place.
You wrote the book.
Then, you published it.
And now you're staring at the Amazon Ads dashboard thinking, “What in the actual hell do I click?”
Do you bid high? Low? Target by keyword? Category? Should you be running Sponsored Product ads, Brand ads, or something else entirely?
Before you say, "Nope, not doing it" and swear off ads forever (or worse, aimlessly throw money at them while hoping for a miracle), take a deep breath.
I made this course just for you.
Amazon Ads for Indie Authors is the no-nonsense, step-by-step guide to understanding how Amazon ads work, and how to set them up in a way that actually sells books.
🎉 Bonus: You don't need a marketing degree or penchant for Excel pivot tables.
I've been running Amazon ads since 2018. And they are, without a doubt, one of the biggest drivers of book sales (once my family/friends list has been exhausted and I've tired of dropping not-so-subtle hints to the person behind me in every coffee line, that is).
If you're ready to move past ads guesswork and start getting your book in front of more of your ideal readers, welcome to your new favorite course!
You’re Going to Love Amazon Ads More Than You Thought Possible
Let’s be honest: Ads usually fall into the same category as colonoscopies and tax prep: necessary, but overwhelming and terrifying.
But Amazon Ads? They’re pretty amazing.
Here’s why...
🍋 You don’t pay unless someone clicks.
I call this stressless testing. If no one clicks on your ad, you don’t pay. And even if that happens, you get incredibly helpful data, that cost you nothing to acquire! From there, I’ll show you exactly how to use that data to fix what’s not working.
🍋 You're Advertising Where People Are Already Buying Books
You’re not waving your book around on social media, hoping someone decides to click over mid cat videos Your book shows up while someone is literally shopping for a book. Big difference.
🍋 It works when you’re asleep (or just plain tired of talking about your book).
Once your campaigns are set up, they keep running. You don’t have to post daily, dance on TikTok, or pitch yourself in the DMs. Your book keeps showing up in front of your ideal readers without constant action from you.
What You'll Learn...
✅ How Amazon Ads actually work and why every author can benefit from them, even beyond book sales. (Hint: It boosts your organic sales, a lot more than you’d think.)
✅ The best place to start. This is what few others talk about, and it will help you sell more books, even if you don't run Amazon ads!
✅ Step-by-step walkthroughs for setting up and monitoring your first (or next) campaign.
✅ How to identify the best keywords and categories to get your book in front of the right readers. Plus, you get real-time feedback on what readers are responding to. Did that keyword work? Is this category the best one? You’ll see it, quickly.
✅ How to easily interpret what's working, what's not, and know exactly what to change. Amazon’s Ads dashboard, without context, is migraine-inducing. But I break it down step-by-step so you can stop changing things randomly and start knowing what you're doing and what's working.
✅ Exactly what to do when you’re not getting clicks (or you're getting too many but not selling books).
💡Things You Think You Need to Run Ads (But Don’t)
🚫 A big budget (you can start with $2/day)
🚫 47 ad campaigns running simultaneously, testing "all the things"
🚫 The ability to decipher data and reports until your eyes gloss over and your brain starts whimpering
🚫 Hundreds of verified reviews
All you need is a system that makes sense, fits into your busy life, and actually works.
That’s exactly why I created Amazon Ads for Indie Authors!
THIS COURSE GIVES YOU:
✨ The confidence to run and scale your own Amazon ads
📈 Better visibility for your book
🧠 Smarter ad spend (not just more ad spend)
Who's This Course For?
👍 Indie authors who want to run their first Amazon Ads without panic.
👍 Indie authors who want to better understand the Amazon ads platform and more simply track their results.
👍 Self-published authors who’ve tried ads (and it felt a whole lot like Pin the Tail on the Running Donkey).
👍 Authors tired of spinning their wheels while other authors seem to “magically” get sales.
Who's This Course Not For?
⛔️ Traditionally published authors (and any other author who does not have access to their KDP account).
⛔️ Anyone intent on making millions overnight. Everything takes time and patience; Amazon ads are no exception.
⛔️ Authors who want to “set it and forget it” forever. You will need to spend 5 minutes a day monitoring your ads for the first few weeks, then a few minutes once every week or two thereafter (and yes, I'll show you how!).
FAQ
Is this course suitable for beginners?
How long will it take me to go through the course?
Do I need to have a big ad budget for this to work?
What if I’ve already tried Amazon Ads and they didn’t work?
I’m not techy. Will I be able to follow this?
Is this just for authors of a certain genre?
Will this work if I only have one book?
Will I learn how to scale my ads if they start working?
Will this make me a bestseller overnight?
What if I have questions during the course?
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