Book Writing & Publishing

Ever feel like everyone has some secret book marketing hack? Most of those “shortcuts” are just expensive detours.

In this episode, I’m calling out three distractions that keep indie authors spinning their wheels. First up: Kirkus Reviews. Are they legit? Yes. Are they worth the price for most self-published authors? Maybe. But if you're hoping a $400 review is going to move thousands of copies, well, it probably won't. 

Then we dive into the Amazon Bestseller badge obsession. 

Finally, we'll talk about AI. As someone who edits A LOT of manuscripts, I can spot AI-generated content from a mile away. So can readers. In publishing, the long game truly is the shortcut.

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Amazon Ads for Indie Authors

Learn how to run Amazon ads that actually work—even if you’ve never touched an ad platform in your life. 

👉 CLICK HERE TO JOIN >>

Wanting to get out of your own way so you can write the damn book already? 

👉 CLICK HERE to write the first draft of your nonfictio...

If the thought of asking for Amazon reviews makes you break out in hives, you’re not alone. But here’s the truth: reviews are gold for indie authors. They help boost visibility, credibility, and—most importantly—book sales. The good news? You don’t have to beg, bribe, or feel weird about it.

In this episode, we’re breaking down how indie and self-published authors can ethically and confidently get more Amazon reviews without feeling sleazy or pushy. You’ll discover:

✔️ Why Amazon reviews matter (and how they impact your book’s success)

✔️ Creative, no-pressure ways to ask for reviews that actually work

✔️ The power of social media, email, and direct outreach in gathering reader feedback

✔️ Common mistakes that keep authors stuck (and how to avoid them)

✔️ Real-world examples from indie authors who’ve cracked the code on getting reviews

If you found this episode helpful, don’t forget to follow/subscribe, drop a quick review (see what we did there?), and share it with another w...

This episode explores the critical role ISBNs play in the self-publishing journey. It's not the most glamorous part of publishing, but understanding the role of the ISBN is critical when it comes to managing book sales and metadata ownership.

Topics covered:

• The importance of ISBNs for indie and self-published authors
• Differences in acquiring ISBNs in various countries
• Components of an ISBN, explained
• Challenges authors may face with hybrid publishers
• Situations where it’s acceptable to use a free ISBN
 

Resources Mentioned

Kindlepreneur barcode generator 

Bowker Publishing Services 

7 Critical Questions to Ask Hybrid Publishers

Dreaming of seeing your book in print but dreading the process?

From cover design to interior formatting to ISBN registration and properly loading your book to distributors, whether you need help with parts of the process or the whole darn thing, I’ve got you covered.

Visit www.publishaprofitablebook.com/self-publishing-services to learn more. 

Amazon ads are one of my favorite tools for indie authors to boost book sales and visibility, but they can feel so complicated that it's easy to avoid using them.

I'm sharing key insights from my 12-week "experiment" with a new campaign for my book, Write the Damn Book Already, including targeting relevant keywords and categories, setting appropriate budgets, and monitoring ad performance to optimize results.

 

MENTIONED RESOURCES:

Original IG post about ads experiment

Link to blog post detailing setup of this ads campaign

Link to Publisher Rocket software

Link to audiobook of Enough: The Simple Path to Everything You Want ($4.99)

This episode explores the critical decision of whether to distribute your ebook "wide"—across multiple platforms—or stay exclusive to Amazon through their KDP Select program. 

Going wide means your ebook is available on platforms beyond Amazon, such as Kobo or Google Play, giving you access to a broader audience globally. This approach can increase visibility, particularly in countries where Kindle isn't the dominant e-reading platform.

On the other hand, exclusivity with Amazon through KDP Select offers perks like participation in Kindle Unlimited, higher royalties in certain regions, and access to exclusive promotional tools. However, this exclusivity comes with restrictions, including a 90-day lock-in period and the inability to sell your ebook elsewhere, even on your own website.

The right choice depends on your genre, goals, and audience. Romance, mystery, sci-fi, and fantasy often perform well on KDP Select due to the voracious reading habits of their audiences. However, if y...

Until somewhat recently, streamlined pre-orders were only possible for traditionally published authors. Now, indie authors can also benefit from pre-orders as well, helping them with:

Building Excitement and Engagement: Pre-orders allow authors to generate buzz and excitement around their upcoming book, encouraging readers to take action before the release date.

Community Building: Offering pre-orders helps authors build and nurture a community by gathering email addresses and establishing a direct connection with readers, which can lead to quicker reviews and word-of-mouth promotion.

Data Collection: Through pre-orders, authors can collect valuable reader data (like email addresses) that is otherwise inaccessible when books are sold through platforms like Amazon. This data allows authors to maintain a relationship with their readers post-purchase and make future marketing efforts more effective.

This episode of Write the Damn Book Already discusses not only the benefits and consi...

Many indie authors find the idea of creating a publishing house overwhelming. But with the right steps, it becomes both manageable and highly beneficial. Here’s why setting up a publishing house is essential and how to do it.

First, it’s crucial to understand that forming a publishing house is not about creating a giant company like Amazon. Instead, it's about legally separating your personal and professional assets. This separation is vital as an author, because it protects your personal finances from any potential legal issues that may arise. 

While many creatives shy away from the business aspects of publishing, treating your book as a business can help you reach a broader audience. This means embracing some business tasks (even those you might not enjoy, like accounting. Just me?). 

Setting up a publishing house may seem daunting, but it’s simpler than it appears. The key is to create a legal entity, like an LLC, to protect your assets, which isn't nearly as complicated or ex...

Indie authors often wonder whether they can change the title of their book post-publication. Yes, you absolutely can! 

You will need a new ISBN, but that's not a terribly big deal. And, because you have a new title and ISBN, you will likely lose all of your online reviews and have to start again.

However, if the possible benefits of the re-title outweigh the downsides, it can be a solid choice. 

I chose to retitle my first book (which is about navigating the first year with twins) when I wrote the third edition. For the first and second editions, the title was Ready or Not...Here We Come! But after over a decade (and having written 3 other books), I had more confidence in my own voice, and with updated content and a more authentic voice inside in the book, it made perfect sense to change the overall "vibe" of the book with a new title: Holy Shit...I'm Having Twins! 

The book was (and still is) my top-selling book, so I didn't make the shift with a hope of boosting lackluster sales....

Click here to check out the Publish A Profitable Book / Publish the Damn Book Already course (currently 25% off with code AUTHOR25).

Click here to access Kindlepreneur's free barcode generator tool.

Understanding the International Standard Book Number (ISBN) is crucial for indie authors. But new authors often wonder what the heck it is and feel a bit "silly" asking! 

In short, the ISBN is a unique identifier for books, similar to the UPC for products. It allows books to be easily tracked and purchased globally and enables indie authors' work to be more easily discovered by a larger audience, including libraries, bookstores, and online retailers.

But still, new authors are left with questions such as:

1. Why do I have to have an ISBN?
2. Where do I get them (and how much will they cost?)
3. Should use a free one from Amazon/KDP?
4. Do I only need one for each book?
5. Does an ISBN provide copyright protection? 

This episode clears it right up! 

A revelation hath...revealed itself. (It's 7:17pm, and my brain cells have stopped firing almost entirely.)

Last week, I posted about this revelation: that the process of writing a book is very much like a reverse hourglass (or, say, a stomach, if you're a "Grey's Anatomy" fan). 

[If you missed that post on figuring out what your book is about, you can read all about it here.]

It stinks that most writers don't realize where the starting place actually is (and that it's often important to spend more time there than one thinks).

I didn't understand this myself for many years! 

And the bottleneck this creates causes them to think they're doing something wrong when, in fact, they're just like everyone else writing a book! 

But today, let's talk about Part 2: What Do I Want to Say?

This is the BIG part of the reverse hourglass, or stomach, and it's where the bulk of the work/writing takes place. 

(Who's dying to hire me to illustrate their children's book. Anyone? Hello?). 

You k...