About Programs Podcast Elizabeth's Books Book Editing Blog

You Wrote the Damn Book Already.

Now let’s make sure people (beyond your mom)find it.

 

Amazon Ads for Indie Authors.

A step-by-step guide to book ads that work. 

You did the hard part. The book exists. It's on Amazon. Now you're wondering how to make it more visible and sell more copies.  

Guess what? You can start implementing this in a weekend! 

ENROLL NOW!

Amazon's ad platform wasn't built to be intuitive. There's no official manual. We're all expected to just...figure it out, apparently through osmosis (while also trying to write our next book and remember to eat enough protein). 

Most self-published authors either avoid ads entirely, quietly hoping their book finds readers through sheer will and word of mouth, or they turn ads on, watch $30 disappear in two days with zero sales, and turn them right back off, convinced ads "don't work" for books like theirs.

I used to be in this same camp. Until I decided to dig in and become a wee bit obsessed with Amazon ads, specifically as an indie author. 

Amazon Ads aren't a magic bullet (there's no such thing, unfortunately). They're a system.

And once you understand what the data is actually telling you, running profitable ads for your book stops being a mystery and starts being a Tuesday.

This isn't about becoming an ads expert who eats keyword research for breakfast (I'd rather not, thank you). It's about knowing just enough to stop wasting money and start getting your book in front of the readers who are already looking for it.

You’re Going to Love Amazon Ads More Than You Thought Possible 

Here’s why... 

🍋 You don’t pay unless someone clicks.

I call this stressless testing. If no one clicks on your ad, you don’t pay. And even if that happens, you get incredibly helpful data that cost you nothing to acquire! From there, I’ll show you exactly how to use that data to fix what’s not working.

🍋 You're Advertising Where People Are Already Buying Books

You’re not waving your book around on social media, hoping someone decides to click over mid cat-video-scroll. Your book shows up while someone is literally shopping for a book. Big difference.

🍋 It works when you’re asleep (or just plain tired of talking about your book).

Once your campaigns are set up, they keep running. You don’t have to post daily, dance on TikTok, or pitch yourself in the DMs. Your book keeps showing up in front of your ideal readers without constant action from you.

ENROLL NOW!

What 's Inside...

(No, there's no "fix your mindset" or "manifest it" module. You're welcome. 😉)

Part 1: Understanding Amazon Ads

By the end of this part, the Ads dashboard stops looking like a cockpit and starts looking like something you actually know how to use.

We'll cover why having 20+ reviews matters more than you think (and what to do if you're not there yet), a truth about Amazon discoverability most authors never hear, and a full walkthrough of the dashboard itself.

You'll set up your ads account, add A+ Content to your listing (templates included), and take one step most people skip entirely (the one that determines whether anything after it works).

Part 2: Optimizing Your Book's Listing

Your listing needs to easily do the selling for you so your ad budget isn't doing all the work.

Ads pointed at a weak listing only burn money faster. This is where we fix that. Actually, this part is incredibly beneficial whether or not you ever run ads! 

Part 3: Creating Your First Amazon Ad

You'll go from "I don't want to touch this" to an ad that's live and working for you, without the fear that you're about to blow your weekly coffee budget. 

You'll prep your tracking spreadsheet, build your first campaign, and walk through a real case study of setting up ads for a book that had completely stopped selling (because it had become invisible).

Part 4: Tracking Your Amazon Ads Performance

This is where "I have no idea if my ads are working" turns into knowing whether they're working (and what to do if they aren't).

This is the part everyone skips and then wonders why their ads "aren't working." You'll get a simple approach to tracking sales and pages read as well as monthly tracking, plus a clear breakdown of which metrics are actually useful versus which ones are full-on misleading you.

Then we'll dive into the monthly optimization process: impressions, click-through rate, conversion rate, and effective ACOS, explained in a way you can actually understand.

Part 5: Scaling Your Ads

Scaling ensures that a campaign that's working turns into consistent results. 

Many times, we fuss with an ads campaign and it completely breaks. So we're understandably terrified to touch it! This module shows you what to do once a campaign is actually working so you can light a fire under it (in a good way).

Part 6: Bonus Strategies

Once the fundamentals are solid, this is how you can layer on more without overwhelming yourself.

We'll dive into setting up categories campaigns, automatic campaigns, and product targeting campaigns.

ENROLL NOW!

💡Things You Think You Need to Run Ads (But Don’t)

🚫 A huge budget.

Truth: You can start with $2/day.

🚫 Hours of time to analyze data.

Truth: Once it's set up, you only need to dedicate a few minutes each week. 

🚫 A marketing background.

Truth: If you can follow a recipe, you can follow this process.

🚫 Hundreds of verified reviews. 

Truth: You don't need hundreds. But we'll get you to a solid baseline of 20.

All you need is a system that makes sense,
fits into your busy life,
and actually works.

Who's This Course For?

👍 Indie and self-published authors who want to run their first Amazon Ads without panic.

👍 Indie authors who want to better understand the Amazon ads platform and be able to track their results in just minutes each day. 

👍 Self-published authors who’ve tried ads (and it felt a whole lot like Pin the Tail on the Running Donkey).

👍 Indie authors tired of spinning their wheels while other authors seem to “magically” get sales.

Who's This Course Not For?

⛔️ Traditionally published authors (and any other author who does not have access to their KDP account).

⛔️ Anyone intent on making millions overnight. Everything takes time and patience; Amazon ads are no exception.

⛔️ Authors who want to “set it and forget it” forever. You will need to spend 5 minutes a day monitoring your ads for the first few weeks, then a few minutes once every week or two thereafter (and yes, I'll show you how!).

ENROLL NOW!

AMAZON ADS FOR INDIE AUTHORS GIVES YOU:

 

📈 Better visibility for your book (even if you never run an ad!)

 ✨ The confidence to run and scale your own Amazon ads (no need to hire an agency to run them for you)

🧠 Smarter ad spend (not just more ad spend)

Ready to stop guessing and start selling more books?

 

🥳 ENROLL NOW!

FAQ

This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.