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Book Writing & Publishing

{The Blog}

Ep 97: Offering Pre-Orders as a Self-Published Author

Until somewhat recently, streamlined pre-orders were only possible for traditionally published authors. Now, indie authors can also benefit from pre-orders as well, helping them with:

Building Excitement and Engagement: Pre-orders allow authors to generate buzz and excitement around their upcoming book, encouraging readers to take action before the release date.

Community Building: Offering pre-orders helps authors build and nurture a community by gathering email addresses and establishing a direct connection with readers, which can lead to quicker reviews and word-of-mouth promotion.

Data Collection: Through pre-orders, authors can collect valuable reader data (like email addresses) that is otherwise inaccessible when books are sold through platforms like Amazon. This data allows authors to maintain a relationship with their readers post-purchase and make future marketing efforts more effective.

This episode of Write the Damn Book Already discusses not only the benefits and consi...

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Ep 96: How to (Easily) Set Up a Publishing House

Many indie authors find the idea of creating a publishing house overwhelming. But with the right steps, it becomes both manageable and highly beneficial. Here’s why setting up a publishing house is essential and how to do it.

First, it’s crucial to understand that forming a publishing house is not about creating a giant company like Amazon. Instead, it's about legally separating your personal and professional assets. This separation is vital as an author, because it protects your personal finances from any potential legal issues that may arise. 

While many creatives shy away from the business aspects of publishing, treating your book as a business can help you reach a broader audience. This means embracing some business tasks (even those you might not enjoy, like accounting. Just me?). 

Setting up a publishing house may seem daunting, but it’s simpler than it appears. The key is to create a legal entity, like an LLC, to protect your assets, which isn't nearly as complicated or ex...

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What's In A Title (Change)?

Indie authors often wonder whether they can change the title of their book post-publication. Yes, you absolutely can! 

You will need a new ISBN, but that's not a terribly big deal. And, because you have a new title and ISBN, you will likely lose all of your online reviews and have to start again.

However, if the possible benefits of the re-title outweigh the downsides, it can be a solid choice. 

I chose to retitle my first book (which is about navigating the first year with twins) when I wrote the third edition. For the first and second editions, the title was Ready or Not...Here We Come! But after over a decade (and having written 3 other books), I had more confidence in my own voice, and with updated content and a more authentic voice inside in the book, it made perfect sense to change the overall "vibe" of the book with a new title: Holy Shit...I'm Having Twins! 

The book was (and still is) my top-selling book, so I didn't make the shift with a hope of boosting lackluster sales....

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Ep 95: Conquering Nonfiction and Memoir Chaos

🎙️ Feeling Overwhelmed Writing Your Nonfiction or Memoir? This Episode is For You!

Do you feel like you have multiple books' worth of material? Are you wrestling with imposter syndrome or struggling to organize a mountain of thoughts? 

My work with authors typically focuses on two key genres: transformative nonfiction and inspirational memoir (yes, I made up these terms).

Transformative Nonfiction aims to guide the reader through a specific journey. It's infused with personal stories that help the reader relate and feel connected to the author. 

Inspirational Memoir, on the other hand, shares the author’s personal experiences to inspire and resonate with readers, but in a way where the author is unattached to how (or when) the reader is inspired (or whether they're inspired at all!).

Feeling stuck? 

Start by identifying your core message and the first step in your journey.

Remember, it’s about sharing the steps of your story, not prescribing a one-size-fits-all solution. By focusing on...

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Ep 94: WTH is an ISBN?

Click here to check out the Publish A Profitable Book / Publish the Damn Book Already course (currently 25% off with code AUTHOR25).

Click here to access Kindlepreneur's free barcode generator tool.

Understanding the International Standard Book Number (ISBN) is crucial for indie authors. But new authors often wonder what the heck it is and feel a bit "silly" asking! 

In short, the ISBN is a unique identifier for books, similar to the UPC for products. It allows books to be easily tracked and purchased globally and enables indie authors' work to be more easily discovered by a larger audience, including libraries, bookstores, and online retailers.

But still, new authors are left with questions such as:

1. Why do I have to have an ISBN?
2. Where do I get them (and how much will they cost?)
3. Should use a free one from Amazon/KDP?
4. Do I only need one for each book?
5. Does an ISBN provide copyright protection? 

This episode clears it right up! 

 
 
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Ep 91: From Playwright to Novelist with Gail Priest

Gail Priest is the author of five books (including a trilogy). Her latest, Soul Dancing, was released on April 2024 through Red Adept Publishing. 

In this episode of Write the Damn Book Already, Gail shares her writing process using mind mapping and discusses her approach to marketing and pitching her work.

CONNECT WITH GAIL

Instagram: @gailpriest_author

Facebook: https://www.facebook.com/AuthorGailPriest

Website: gailpriest.com/


 

GAIL'S BOOKS

Soul Dancing

Eastern Shore Shorts 

Annie Crow Knoll: The Complete Collection:

 

WHAT GAIL'S READING NOW

A Very Crowded House by Kelly Elizabeth Huston 

Of Lies and Honey by Donna Norman-Carbone 

When the World Goes Quiet by Gian Sardar


NEED A LIBRARY OF AMAZING BOOK MOCKUP SHOTS?

I've used MockUp shots for years to create attention-grabbing images great for social media.

It usually costs $207, but they're offering a 60% discount on lifetime access with lifetime updates. It's a great way to get an unheard-of price on a product th...

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Ep 90: Creating Audiobooks with Drew Linsalata

Drew Linsalata has been my go-to for years when it comes to audiobooks and podcasts as well as any "How do I get the most bang for my buck?" questions when it comes to tech hardware. 

In this episode of Write the Damn Book Already, he helps dissect the why, when, and how of audiobook creation. 

Topics include:

  • Gear setup (for under $70)
  • The popular mic everyone thinks they should use (but shouldn’t)
  • What device to read your book from for best flow and quality
  • Recommended audio editing software (that’s free!)
  • The truth about the cost of producing an audiobook as well as expected earnings (advertised numbers are a bit misleading)
  • How to determine if it’s “worth it” to create an audiobook  
  • The biggest misconceptions authors have about audiobooks

 

CONNECT WITH DREW

The Anxious Truth:  A Step-by-Step Guide to Understanding and Overcoming Panic, Anxiety, and Agoraphobia

Seven Percent Slower: A Simple Trick for Moving Past Anxiety and Stress: The Anxious Truth: Anxiety Educa...

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Ep 86: Understanding Indie Publishing Options

With the rise of available options for indie authors, authors are more curious than ever  about how to navigate so many options without being overwhelmed or disappointed (simply because they didn't know what questions to ask!). 

In this episode of Write the Damn Book Already, we cover:

  • the various indie publishing options, from self-publishing to hybrid publishing to working with a publishing service provider
  • the temptation to work with publishing houses that make lofty promises regarding bestseller status and publicity assistance
  • what questions to ask to ensure that your expectations are met should you decide to partner with an indie publishing company for assistance/expert guidance
  • the importance of considering the long-term implications of partnering with any publishing house
  • what questions authors should ask (and what red flags they should be looking for) when evaluating indie publishing options

RESOURCES MENTIONED

Jenn Hanson-dePaula, Book Marketing

Chip Valutis's bo...

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Ep 85: Book Marketing Tips from Publicist and Industry Expert Kathleen Schmidt

As the Founder and CEO of Kathleen Schmidt Public Relations, Kathleen is a well- respected voice in book publishing with in-depth experience in all aspects of the industry, including as a publicist, literary agent, acquisitions editor, and ghostwriter. 

Her career encompasses 30 years of creating and directing impactful and strategic global media, marketing, and branding campaigns for politicians, A-List celebrities, athletes, and high-profile personalities. 

To date, she has worked on 50 New York Times bestsellers, and her clients have continuously appeared in top-tier national print, broadcast, and radio outlets such as The Today Show, Good Morning America, Vogue, Elle, Financial Times, Vanity Fair, GQ, and Sirius XM.

I was thrilled to chat with her about her perspective on book publishing as well as the rise in indie author opportunities.

EPISODE HIGHLIGHTS

  • Navigating the current negativity/collective rut in book publishing 
  • The truth about bookstore distribution today (inclu
  • ...
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Ep 83: Self-Publishing Cookbooks and Children's Books

The time has come! We're finally able to move on from the days of traditional offset printing to print-on-demand options when it comes to children's books and cookbooks. Whether you're contemplating watercolor illustrations for a children's book or publishing a mouthwatering cookbook, this episode is for you! 

 

EPISODE HIGHLIGHTS

  • Managing the balance between print quality, profitability, and the different book distribution methods at your disposal. 
  • The nitty-gritty of offset printing vs. the economics of self-publishing 
  • The pros and cons of overseas printing 
  • The real costs of self-distribution
  • Demystifying the printing process to ensure your images pop off the page. 


 

RESOURCES MENTIONED

Publish A Profitable Book discount: For a limited time, we're celebrating the updates to the Publish A Profitable Book course with 15% off! Use code PUBLISH15 at checkout (applies to pay-in-full AND payment plan options!). 

>> Which publishing approach is best for you? Click here t...

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