Ep 85: Book Marketing Tips from Publicist and Industry Expert Kathleen Schmidt
As the Founder and CEO of Kathleen Schmidt Public Relations, Kathleen is a well- respected voice in book publishing with in-depth experience in all aspects of the industry, including as a publicist, literary agent, acquisitions editor, and ghostwriter.
Her career encompasses 30 years of creating and directing impactful and strategic global media, marketing, and branding campaigns for politicians, A-List celebrities, athletes, and high-profile personalities.
To date, she has worked on 50 New York Times bestsellers, and her clients have continuously appeared in top-tier national print, broadcast, and radio outlets such as The Today Show, Good Morning America, Vogue, Elle, Financial Times, Vanity Fair, GQ, and Sirius XM.
I was thrilled to chat with her about her perspective on book publishing as well as the rise in indie author opportunities.
EPISODE HIGHLIGHTS
- Navigating the current negativity/collective rut in book publishing
- The truth about bookstore distribution today (including the average number of copies an appearance on the Today Show sells)
- The HOW of Book publicity for indie authors and how to decide what makes sense when it comes to selling more books without having to take out a second mortgage
- The important difference between publicity, marketing, and sales
- The slippery slope of partnering with “influencers” for promotion
CONNECT WITH KATHLEEN
Click here to Subscribe to her Substack newsletter
Instagram: @kathmschmidt
Threads: @kathmschmidt
Website: kmspr.com
RESOURCES MENTIONED
Kathleen's appearance on Brad Listi's Other People podcast
The Zodiac Academy book series
NEED HELP WITH YOUR OUTLINE?
This workshop helps you get your thoughts masterfully organized so you can stop overthinking and (finally) write a book readers can't put down.
SELF-PUBLISHING STARTER KIT
Discover the exact steps to focus on (and mistakes to avoid) so you can self-publish an incredible book that's indistinguishable in quality from a New York Times bestseller.
Need Coaching, Accountability & Community?
The Book Writers Collective provides the coaching, support, and writers' community you need to bring your book to life!
Ready to find your crew of avid readers?
Your book is available! Yahoo! Now, you need some (serious) traction. With this course, you'll go from feeling invisible to growing your tribe of loyal, raving readers.
Recent Posts
