Book Writing & Publishing

Have you ever imagined trading a stable career for the unpredictability of writing and publishing? That's exactly what Patti Hall did, transitioning from urban design to becoming a full-time writer and publishing strategist. 

Patti and I dive deep into the kind of personal transformation that makes most people's comfort zones quake. Her journey isn't just a career shift—it's a masterclass in resilience, triggered by her son's diagnosis with gigantism and propelled by an unwavering commitment to storytelling that matters.

Our conversation takes a candid look at the realities of traditional publishing. And, as we explore the myths surrounding bestseller status, we underscore the importance of writing with a purpose and focusing on genuine connections with specific communities rather than chasing commercial success. 

Buckle up for an episode that's part hilarious writing room confessional, part vulnerable heart-to-heart. We're talking editing battles, narrative vulnerability, and those ...

Amy Wilson, the brilliant co-host of the "What Fresh Hell" podcast and author of Happy to Help: Adventures of a People Pleaser (Jan 2025, Zibby Books), joins me for a fabulous conversation about owning your story through writing.

We dive right into the real stuff—like what it’s actually like to share personal essays (and how to spill your truth without accidentally blowing up your family’s group chat). Amy opens up about her journey from writing the hilarious chaotic When Did I Get Like This? on parenting to exploring deeper themes, like people-pleasing, that resonate with an audience far beyond parents.

And for anyone out there staring down an editing deadline or wondering what in the world the publishing gods are up to—Amy shares some hard-earned wisdom. From her writing routines to her secret recipe for mixing humor with “let’s get real” moments, she provides an inside look at what makes her stories connect with so many people.

So, grab your favorite drink (and maybe one of yo...

🎙️ Feeling Overwhelmed Writing Your Nonfiction or Memoir? This Episode is For You!

Do you feel like you have multiple books' worth of material? Are you wrestling with imposter syndrome or struggling to organize a mountain of thoughts? 

My work with authors typically focuses on two key genres: transformative nonfiction and inspirational memoir (yes, I made up these terms).

Transformative Nonfiction aims to guide the reader through a specific journey. It's infused with personal stories that help the reader relate and feel connected to the author. 

Inspirational Memoir, on the other hand, shares the author’s personal experiences to inspire and resonate with readers, but in a way where the author is unattached to how (or when) the reader is inspired (or whether they're inspired at all!).

Feeling stuck? 

Start by identifying your core message and the first step in your journey.

Remember, it’s about sharing the steps of your story, not prescribing a one-size-fits-all solution. By focusing on...

I've recently had a key realization about book writing, especially when it comes to writing memoir and non-fiction. 

Many times, people think the writing process will allow them to quickly (and easily) unlock or unravel buried feelings or insights. But this misconception sets an unrealistic expectation and creates potential roadblocks. 

As is the case with therapy (ask me how I know), there’s no set timeline for completing a book, and the process is often more complex and time-consuming than anticipated.

So here's my $0.02 on how to best navigate the unexpected detours that often arise while writing a book you'll be incredibly proud to release to the world.

CLICK HERE TO LEARN MORE ABOUT THE BOOK WRITERS COLLECTIVE

When it comes to book writing, "I'm waiting for inspiration/motivation" is often code for "I have no idea where this is going and it scares the sh*t out of me so I'll figure it out another day." 

But there are ways around (read: through) this challenge. 

In this episode, I offer some of my favorite tips so that you can get out of "waiting" and into writing!

Looking for more support on this adventure? Check out Write the Damn Book Already or The Book Writers Collective!

WRITE THE DAMN BOOK ALREADY

A program for writing powerful, thought-provoking nonfiction or memoir.

This is for you if you:

✍️ Want to write a powerful book, making sure you're avoiding common (and unnecessary) mistakes along the way 

✍️ Crave the support of a proven book-writing process as well as knowledgeable guidance and compassionate ass-kicking (when necessary) when the adventure feels “sticky” and you begin feeling unsure of what you’re doing, why you started, or whether it’s going to be worth it (hin...

One of Jessica's most remarkable accomplishments is as a mom of three amazing kids. When her beautiful daughter Dalia passed away in March 2022 from an ultra-rare mitochondrial disease called MERRF syndrome, she was compelled to transition from how-to format and personal essay to long-form memoir.

Her newest book, Breath Taking, will be released in 2024 (which cannot come soon enough). 

In this episode, we talked about her journey through the writing and acquisition of this newest book. 

 Highlights include: 

• Discovering in what unexpected ways her story was extraordinary WHILE writing. (This marks the difference between “Here’s what happened” and “Here's why it mattered.”)
• How the book kept blossoming into a bigger and bigger story (and how she got her arms around all while not getting overwhelmed by the massive amount of content)
• Going from "This is a tough read" to writing so people will be uplifted and inspired, because that’s what the overall theme/message is
• How she i...

To clarify, a beta reader is someone who provides feedback on a WIP (work in progress), helping an author refine and improve the story or flow of the message.

Beta readers can be invaluable in helping authors to identify holes, typos, and other issues that can be difficult to spot from the author’s own perspective. They can also provide valuable insight into how readers may react to the content, allowing authors to make changes before publishing. 

When looking for beta readers, it is important to find people who are willing to provide honest feedback, and who are, ideally, the target reader for your book. After all, if your book is about how to feel less anxious day-to-day but you ask someone who has never felt a tinge of anxiety to be a beta reader, she likely won't be terribly interested in the content or able to provide the most valuable feedback. 

I typically recommend having no more than 4 beta readers. Too many cooks in the kitchen can create quite a bit in a hurry as an autho...

*This is an excerpt from Elizabeth's latest book, Write the Damn Book Already: Tell Your Story, Share Your Message, Make Your Impact. Content may not be duplicated or redistributed without written permission from the author. 

Hybrid publishing is a model whereby an author pays a publishing house to do the publishing legwork--including editing, cover design, interior formatting, and distribution channel setup--while retaining final say over the edits, title, cover design, interior layout, and retail price.

The cost to work with a hybrid publishing house is likely to fall somewhere between $1,500 and $50,000. I consider my publishing house, Finn-Phyllis Press, to be a hybrid publisher. Several of the bigger, more well-known traditional publishing houses offer a hybrid model: Hay House has Balboa Press, and Simon & Schuster has Archway Publishing. 

Some publishing houses take no profit off sales, while others take 15 percent (or more). Some houses pay author royalties every month; o...