Build Buzz.

Sell More Books.

Grow Your List of Readers.

✨ Instant access. Personalize in minutes.

🔁 Reuse for every book you’ll ever write.

Over the past 20 years, I've sold way more books via email than any other platform...

And I still viscerally remember how hard it was to get started. Which is how I know that you are also likely spending a lot of time thinking:

If only I knew what to say beyond "Please buy my book (and then, for the love of god, leave a review!").

Most authors struggle with emails because:

🤔 They have no idea what to say (or how often to say it)

🤔 They don't want to feel salesy, pushy, or self-absorbed

🤔 They don't think their readers are genuinely interested in hearing from them

Meanwhile, authors who've gotten comfortable with email are getting reviews more quickly, free cross-promotion, and increased book sales.

Their "secret"? They've learned how to write simple emails that feel like everyday conversations.

Don't worry, you don’t have to magically become "good at email.”

With this toolkit, which includes my best-performing email templates from the past 10 years, you’ll skip the guesswork and start sending emails that:

✔️ sound natural and like you.

✔️ are enthusiastically opened (and get replies).

✔️ help you sell more books!

“One of my launch partners generated 478 sales in one day after I customized Elizabeth's templates and sent them to her. Worth every penny.”

—Michelle

What You Get With the Author Email Toolkit

Lifetime access to everything you need to confidently connect with readers, increase your book’s visibility, and sell more copies—without writing every email from scratch (or overthinking every single line).

I've included:

📧 30+ Plug-and-Play Email Templates for Authors

Stop staring at a blank screen. These proven templates help you quickly write engaging emails that turn casual subscribers into loyal readers and promo partners into the free word-of-mouth marketing support you've been hoping for.

You’ll send emails that:
✔ feel natural, not salesy
✔ build trust and connection over time
✔ make it easy for others to recommend your book

📝 Launch Team Application Template

Attract and communicate with promo partners who actually show up for your book, not just people hoping for a free copy.

Bonus: You get a link to my personal launch team application (the same one that has helped fill my own promo teams for years).

🎨 Scroll-Stopping Book Promo Graphics (Editable in Canva)

Promote your book with professional images, without hiring an expensive designer.

Perfect for IG, Facebook, emails, and launch-team sharing.

🧨 Bonus: Tech Tutorials + Best Practices

Don't worry, tech overwhelm isn’t welcome at this party. You’ll get short, clear walkthroughs that show you exactly how to customize your templates and send your emails with confidence.

**And here’s what you won’t have to do anymore…**

✖ Write from scratch.
✖ Wonder “Am I being annoying?”
✖ Send an email and pray someone—anyone—opens it.
✖ Worry about sounding needy, vague, or robotic.

🎉 I WANT THESE TEMPLATES, ELIZABETH!

HOW IT WORKS (3 simple steps)

1️⃣ Download + Personalize

Open the templates, pop in your book details, and customize with your voice.
No tech headaches. No copywriting skills needed.

2️⃣ Send With Confidence

Follow the suggested sequence to nurture your readers, engage your promo partners, and build genuine excitement for your book.

3️⃣ Reuse Forever

Use the same templates for your next book, bonus content, a new email series, or a re-engagement campaign. One purchase → endless launches.

These templates help you skip the guesswork so you can…

✨ Give your promo partners everything they need to talk about your book with enthusiasm (and accuracy).
✨ Create months of engaging emails without banging your head against your desk wondering, “What on earth do I say besides ‘buy my book’?”
✨ Build authentic, not-at-all-awkward relationships with your readers so they naturally share your book with their friends.
✨ Grow a list of devoted readers who look forward to your emails (yes, this actually happens!).

MAKE MY AUTHOR EMAILS EASIER!

WILL THESE TEMPLATES WORK FOR ME?

Short answer: Yes.
Longer answer: Yes, and here’s why.

These templates work whether you’re writing nonfiction, memoir, fiction, poetry, children's books, or cookbooks because they’re built on storytelling, connection, and reader psychology, not genre-specific gimmicks.

They’re also designed for authors who:

💛 Don’t know what to say in their emails

You’ll never sit there thinking, “Is this too much? Not enough? Does this even make sense?” The structure is already done for you.

💛 Feel awkward or salesy promoting their book

The templates are written to feel like authentic conversation, not a pushy pitch.

💛 Have a small list (or no list yet)

These emails help you build connection from day one so your list grows the right way—through trust, not bro-marketing tactics.

💛 Want readers who actually engage

These templates prompt replies, conversations, preorders, and launch-team signups, not just opens!

💛 Are allergic to tech overwhelm

Open. Copy. Paste. Personalize. Send.
It's that simple.

💛 Have more than one book in them

You’ll reuse these same templates for every book you write. Even the one that, today, you swear you're not going to write! 😉

IF YOU WANT TO SEND EMAILS THAT:

✔ sound natural
✔ build connection
✔ get people excited about your book
✔ actually help you sell more copies

…without spending hours figuring out what to say, these templates are for you.

YES, I WANT THESE TEMPLATES!

Why I Created These Templates (And Why You Can Trust Them)

When I sent my very first author emails, I had no idea what I was doing.

I over-explained, sounded stiff, and apologized way too much.

And every time I hit “send,” I immediately regretted it.

Over time—through publishing six books, launching dozens of campaigns, and helping hundreds of authors do the same—I realized something:

Great author emails aren’t about being perfect.

They’re about being clear, conversational, and consistent.

Once I figured that out, everything shifted. My replies went up, my connection with readers deepened, and yes, my book sales increased.

I bundled these templates because the authors I work with kept saying the same thing I once felt:

“I know I should be emailing my readers…but I have no idea what to say.”

So I took the exact structures, words, and sequences I use as an author and turned them into plug-and-play templates you can personalize in minutes.

Templates that sound like you,
help you connect with your readers,
and make this whole email thing so much easier.

💛 Get the Templates That Make Email Writing Easy

Real feedback from nonfiction, memoir, and fiction authors using these templates to grow their audience and sell more books.

"I bought these templates thinking they’d help a little. They helped A LOT. My engagement doubled and my launch team has never been this active."

Erin, children's book author

"I'll reuse these templates for every book I release. They're that helpful! A HUGE thank you!"

—Hugh, fiction author

"I used Elizabeth’s templates and finally had readers REPLY to my emails. I went from feeling awkward every time I hit send to actually enjoying emailing my list."

—Sarah, non-fiction author

“So easy to personalize.” -Sam

“Made my launch emails 10x better.” -Lucy

WANT A SNEAK PEEK?

Here's a behind-the-scenes look at what's included!

OK, I'M IN! SEND ME THE TEMPLATES!

Ready to sell more books and build stronger relationships with your readers?

LET'S DO THIS!

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