Email Templates for Authors
Empower your book marketing team members & build relationships with a growing list of loyal readers!
"Finally, a series of email templates that isn't sterile and can be easily customized! My launch team was grateful, my reader list is engaging, and these templates saved me hours of work!"
Erin Thorburn, Author and Illustrator
So, you're ready to launch (or re-launch) your book...
...and you're grateful to have a launch team (whether it's made up of one lone ranger or a group of 47) ready to help you get the word out.
The thing is, they are all asking the same question: "What should I say to my audience?"
You want to make it as easy as possible for them to spread the word, and you want the messaging to be consistent.
But, the idea of sitting down and coming up with a series of emails from scratch that are easily customized (and will help generate genuine interest in you and your book) makes you want to retreat like a turtle into its shell.
Further, once you start filling your email list with excited new readers, what on earth do you email them about? Do you talk about yourself incessantly? (No. You do not!)
You know you need to provide great content for your launch team and your readers, but...
- You wonder what to say (and not say), whether emails should be long or short, how to get away from talking about yourself while not confusing your audience, and you definitely don't want to pester anyone. Your goal is to make your launch team's job easy; that's it!
- You're not sure how to communicate with your launch team differently from the way you communicate with your readers (the approaches are very different!)
- You don't have nearly enough time (or coffee) to figure this all out from the ground up!
I'm Here to Help!
My name is Elizabeth Lyons. I'm a 5X bestselling author, and I've spent the last 19+ years writing, publishing, and launching books that help others (and teaching others how to do the same).
I've lived through the process you're dreading---the process of writing all those emails. In fact, I've lived through it many times.
At first, I couldn't find email templates that spoke to book launch teams specifically (at least not ones that sounded more exciting than cardboard graham crackers), and I felt like a blabbering moron when emailing my readers ("I love my book, but how many times can I talk about it without people saying, 'Enough already!'?).
So, I committed to taking the time to create email templates and content ideas that actually work!
I tested them over several launches and several clients' launches. I honed and refined and then honed some more.
Sometimes things worked.
Sometimes they didn't.
But I researched and tracked and re-wrote and re-wrote some more...
What I ended up with was a 12-email series to communicate with your launch team so that THEY can communicate with their audiences via email and/or social media as well as a series of easily replicable email templates and concepts to communicate with readers.
Imagine Being Able To...
Know Exactly What to Say to Your Launch Team
...and when to say it for maximum effect
Build Rapport with Excited Readers
...who your launch team knows will be ecstatic to discover you and your book
Build and Engage a Long-Term Team
...of partners and readers, so that every launch becomes easier and more effective!
You are about to effectively engage with launch partners and readers...
...so that you can build lasting, enjoyable, profitable relationships!
Launch Team Emails
Effective communicate with your launch team through 12 customizable email templates showing them exactly how to engage with their audience (and when) during your 12-day book launch.
Reader List Emails
Whether you already have a list or are building one from the ground up, this variety of email ideas and templates tailored specifically for authors will set you up to confidently build a mutually beneficial relationship with your readers (whether you've written non-fiction, fiction, or memoir).
Don't worry - I know that sometimes the software end of things is what stumps authors most. In these bonus walkthrough videos, I'll show you step-by-step how to tackle some of the common points of tech frustration!
"Elizabeth is the real deal. She has a fantastic fun optimistic mentality mixed with a no-nonsense let's get stuff done approach. It's so effective. I went from no book to published book in about 9 months and have been thrilled with my results. I can highly recommend her to be your book writing coach and editor, she's worth every penny, will save you loads of time and surprise you with what it's possible for you to achieve."
-Dr. Richard Gliddon, author of Unlocked: Release Your Peak Potential and Rebuild a Body that’s Future-Proof
“Before working with Elizabeth, I knew I would write my novel. I didn’t know that I would publish it. My biggest obstacle was my fear of failure. I also felt like what I was doing as a writer wasn’t ‘important enough.’ Elizabeth helped me understand what I should and shouldn’t worry about. She’s an incredible motivator, and she’s also realistic, which is incredibly valuable.”
-Marianne Hansen, author of The Unscripted Life of Lizzy Dillinger and Better Off Divorced