Book Writing & Publishing

Want the insider secrets to creating book events that actually sell books and build superfans? This episode is your masterclass!

I'm joined by the absolutely magnetic Traci Thomas, host of The Stacks podcast and literary event connoisseur, for a conversation that's packed with actionable insights for authors at every stage. If you've ever wondered how to transform your book events from awkward readings to memorable experiences that drive real connection (and sales!), you'll want to grab your notebook for this one.

We dive deep into:

• The massive mistakes many authors make at their events (and how to avoid them!)
• Why the traditional publisher-author relationship is broken (and what to do about it)
• Traci's genius strategies for building genuine reader relationships
• How to leverage your unique story and personality to ensure an unforgettable events
• An author event framework Traci loves for driving book sales and engagement

Whether you're launching your debut or working on bo...

Amazon ads are one of my favorite tools for indie authors to boost book sales and visibility, but they can feel so complicated that it's easy to avoid using them.

I'm sharing key insights from my 12-week "experiment" with a new campaign for my book, Write the Damn Book Already, including targeting relevant keywords and categories, setting appropriate budgets, and monitoring ad performance to optimize results.

 

MENTIONED RESOURCES:

Original IG post about ads experiment

Link to blog post detailing setup of this ads campaign

Link to Publisher Rocket software

Link to audiobook of Enough: The Simple Path to Everything You Want ($4.99)

In my experience, all success stories begin with some version of the words "Let's try something."

As an author, I ran my first Amazon Ads campaign in 2018. I haven't run them for my own books in quite some time (I've been busy helping other authors write and publish their books!). 

However, I've continued to read up on best practices and study different approaches when it comes to Amazon Ads. After another client recently asked me to help her with hers, I recognized how much I know about running a successful ads campaign (while also remembering how incredibly overwhelming the process was when I ran my first one!). 

So let's run a 12-week ad experiment for my latest book, Write the Damn Book Already, so you can see that this process doesn't have to be complicated to be successful. 

WEEK 1 OVERVIEW

I'll cover the importance of transparency in advertising, showing you exactly how my ads have performed historically and what my budget has been. Also important to clarify is the diffe...

As the Founder and CEO of Kathleen Schmidt Public Relations, Kathleen is a well- respected voice in book publishing with in-depth experience in all aspects of the industry, including as a publicist, literary agent, acquisitions editor, and ghostwriter. 

Her career encompasses 30 years of creating and directing impactful and strategic global media, marketing, and branding campaigns for politicians, A-List celebrities, athletes, and high-profile personalities. 

To date, she has worked on 50 New York Times bestsellers, and her clients have continuously appeared in top-tier national print, broadcast, and radio outlets such as The Today Show, Good Morning America, Vogue, Elle, Financial Times, Vanity Fair, GQ, and Sirius XM.

I was thrilled to chat with her about her perspective on book publishing as well as the rise in indie author opportunities.

EPISODE HIGHLIGHTS

• Navigating the current negativity/collective rut in book publishing 
• The truth about bookstore distribution today (inclu
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Key Takeaways:

• It's important to give yourself permission to try different approaches and strategies when writing and publishing a book.

• Don't feel pressured to follow the advice of others if it doesn't align with your goals or preferences.

• Consistency and courage are key to finding success in your writing journey.

Introduction

In this episode of the Write the Damn Book Already podcast, we discuss the importance of giving yourself permission to do what feels right for your book, regardless of the advice and opinions of others. Let's dive in and explore the power of embracing your own path.

Embracing Your Unique Approach

In the world of book writing and publishing, there is no shortage of advice and opinions on the "right" way to do things. From running ads to choosing the perfect marketing strategy, it can be overwhelming to navigate through the sea of recommendations. However, it's crucial to remember that what works for one person may not work for anot...

Neely Tubati Alexander's second novel, In a Not So Perfect World (March 2024, Harper Perennial), was noted a "Best Romance to Read in 2024" by Cosmopolitan and received starred reviews from both Publishers Weekly and Kirkus.   

In her second appearance on the Write the Damn Book Already podcast, we discussed her two-book deal with HarperCollins, and how her writing process and industry perspective shifted from Book 1 to Book 2.

INTERVIEW HIGHLIGHTS 

• What changed the most between books 1 and 2 when it came to her writing  and marketing processes
• How Neely's expectations for book sales change from book to book
• The benefit of being a debut author versus releasing subsequent books 
• How Neely “protects the bubble” in order not to be influenced by others’ opinions so she can tell the story she most wants to tell
• Whether she reads her reviews (and when), and which she pays strong attention to (and even allows to impact the final book edits)

ABOUT NEELY TUBATI ALEXANDER

Neely ...

Transitioning between genres can feel like learning a new dance with the same set of feet. In this episode of Write the Damn Book Already, Zibby Owens shares her experience shifting from memoir (Bookends, July 1, 2022, Little a) to fiction (Blank, March 1, 2024, Little a).

We discuss what it takes to draft a compelling "base layer" for a story. Meanwhile, as the current Goodreads controversy continues to unfold, we chat about the harsh realities of online ratings and the significance of author advocacy in the digital age. Learn how to navigate the murky waters of social media hijacking, and why fortifying a diverse online presence is more important than ever.

 

ABOUT ZIBBY OWENS

Zibby Owens is the creator and host of the award-winning, daily podcast Moms Don’t Have Time to Read Books. Zibby is also the founder and CEO of Zibby Media, dubbed “the Zibby-verse” (L.A. Times). It includes publishing house Zibby Books, online magazine Zibby Mag, Zibby’s Book Club, retreats, classes, and e...