Book Writing & Publishing

Episode 150 provides the reset many authors quietly crave as Jenn Hanson-dePaula returns to help us modify (if not outright rebuild) our expectations, systems, and perspectives when it comes to book sales.

EPISODE HIGHLIGHTS:

• How to implement a "2 sales a day" strategy.
• Becoming "profitable, not popular." (Hint: Clicks matter. Likes and views don’t.)
• The simple link path that outperform complicated funnels every time.
• The easiest daily selling you're probably NOT doing. 

We also walk through how to measure what actually moves readers, not what flatters the algorithm. Jenn breaks down clean DM workflows, repeatable content, and approaches that spark joy so you can stop force-feeding content.

We also look at the quieter parts of growth: handling criticism, building systems before you’re “big,” and treating your author life like a business, even when it still feels small.

If you want calm, clarity, and a plan that won’t chew through your energy the way I'm currently going ...

Most authors have as big a stack (if not bigger) of abandoned drafts as they do books that actually make it into the world. Jane Hamilton—bestselling author of The Book of Ruth and A Map of the World and two-time Oprah Book Club pick—is refreshingly open about that reality.

Her newest novel, The Phoebe Variations, took nearly a decade to finish. Not because she was “blocked,” but because finding the center of a story often means writing and tossing out entire versions until one finally lands. “I wrote probably seven distinct novels before I got to what it is now,” she told me.

She talks about putting “Spanx” on her drafts while acknowledging the boxes of pages she’ll likely never read again. As I always say, those pages weren’t wasted; they were the stepping stones to the book she ultimately wrote. “I just have to make it the best failure I can,” she says, “and in doing so I get to the next place.”

For writers who may also feel stuck (*raises own hand), her perspective is free...

You’ve probably heard the phrase “your book is your business card.” While it sounds cute for a Canva graphic, it totally downplays the blood, sweat, and editing tears that go into creating a book that actually matters. We’re not here for books that gather dust—we’re here for books that make an impact (and, at the very least, pay for lunch).

If you’re dreaming of launching a book that does more than take up space in your trunk, this episode with Naren Aryal, CEO and publisher of Amplify Publishing Group, is for you! 

Inside this episode:

📚 Why the “book as a business card” mindset can actually cost you more than it helps

 💸 What most authors really need in order to turn a profit (hint: it’s more than just book sales)

 🤖 How AI can be a brilliant assistant for your research and marketing; but no, it can’t tell your story for you

 🛒 What you need to know about Amazon ads (yes, they work, but only when you know your niche)

 💃 The truth nobody wants to hear: If you want your book ...

I've recently had a key realization about book writing, especially when it comes to writing memoir and non-fiction. 

Many times, people think the writing process will allow them to quickly (and easily) unlock or unravel buried feelings or insights. But this misconception sets an unrealistic expectation and creates potential roadblocks. 

As is the case with therapy (ask me how I know), there’s no set timeline for completing a book, and the process is often more complex and time-consuming than anticipated.

So here's my $0.02 on how to best navigate the unexpected detours that often arise while writing a book you'll be incredibly proud to release to the world.

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