You’ve probably heard the phrase “your book is your business card.” While it sounds cute for a Canva graphic, it totally downplays the blood, sweat, and editing tears that go into creating a book that actually matters. We’re not here for books that gather dust—we’re here for books that make an impact (and, at the very least, pay for lunch).
If you’re dreaming of launching a book that does more than take up space in your trunk, this episode with Naren Aryal, CEO and publisher of Amplify Publishing Group, is for you!
📚 Why the “book as a business card” mindset can actually cost you more than it helps
💸 What most authors really need in order to turn a profit (hint: it’s more than just book sales)
🤖 How AI can be a brilliant assistant for your research and marketing; but no, it can’t tell your story for you
🛒 What you need to know about Amazon ads (yes, they work, but only when you know your niche)
💃 The truth nobody wants to hear: If you want your book ...
I've recently had a key realization about book writing, especially when it comes to writing memoir and non-fiction.
Many times, people think the writing process will allow them to quickly (and easily) unlock or unravel buried feelings or insights. But this misconception sets an unrealistic expectation and creates potential roadblocks.
As is the case with therapy (ask me how I know), there’s no set timeline for completing a book, and the process is often more complex and time-consuming than anticipated.
So here's my $0.02 on how to best navigate the unexpected detours that often arise while writing a book you'll be incredibly proud to release to the world.
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