Book Writing & Publishing

If you’re the kind of person who devours psychological thrillers but also wants to be emotionally sucker-punched (in the best way), Lauren Oliver’s What Happened to Lucy Vale needs to be on your radar. 

In this episode, Lauren takes us behind the scenes of what might be her most structurally daring novel to date. Set in a small Indiana town with a possibly-haunted house at its core, Lucy Vale unspools two eerie mysteries—one set in the past, one unraveling in real time—using both traditional storytelling and a collective “we” voice (think The Virgin Suicides meets Reddit sleuth thread). 

This book took years to write, and when you hear how the pieces click into place, you’ll understand why. 

Through this book, she challenges us to ask: What if we’re not always the hero in someone else’s story? 

We also dive into Lauren’s writing journey, which is less “neat staircase to the top” and more “rollercoaster meets overgrown hiking trail.” She talks honestly about the pressure to st...

If you’ve been chasing the magical marketing strategy that will finally make your book “take off,” welcome to the club. In this episode, I’m addressing the question nearly every author eventually asks: What does it actually take to make a book successful?

Spoiler: there’s no guaranteed formula. Even authors with six-figure advances, NYT bestsellers, or celebrity blurbs still worry their latest book won’t sell. 

So what are we really buying when we shell out thousands for a publicist? Often, it’s access and visibility, not actual sales. You can land your book in front of all the right people, and still... crickets. Why? Because readers are human. Think about how long you’ve let a book sit in your online cart before clicking “buy,” even if you really wanted to read it.

Success usually requires a mix of good writing, staying power, and yes, a little luck. But maybe it’s time we stop defining success only by sales numbers. What if it’s about writing something you’re proud of? Or c...

In this no-fluff episode, publishing powerhouse Jane Friedman speaks to the aspects of writing and publishing that every aspiring author need to hear about. With decades in the industry and zero interest in sugarcoating, Jane breaks down what’s actually working in publishing today. 

WE'RE TALKING ABOUT: 

• Why the so-called "good old days" of publishing weren’t actually that great (unless you love gatekeepers and waiting around)
• The myth of the full-time writer dream—and why your day job might be your creative secret weapon
• What MFA programs don’t teach you about storytelling that readers actually care about
• How to build an author platform without selling your soul 
• The cold, hard truth about bookstore distribution and hybrid publishing 
• How sponsorships can turn your author newsletter into a profitable platform—and why subscriptions might not be the move
• What nobody tells you about post-publication anxiety (spoiler: publishing a book doesn’t magically fix your inner critic)
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This week, I had a really fun conversation with Nanda Reddy about her journey from "secret writer" to novelist (her debut novel, A Girl Within a Girl Within a Girl, just hit the USA Today bestseller list!). 

Inside this Episode: 

• Writing without being "formally trained" (read: no MFA) and navigating the industry through persistence and determination
• Evolving from a pure "pantser" to incorporating more structure while maintaining creative flexibility
• The way many authors discover the perfect title organically after beta reader feedback
• Suggestions for strategically working with beta readers  
• Nanda's great suggestion (first time I've heard this one!) for navigating those "I'm stuck" moments we all encounter
• Collaborating with an audiobook narrator when you need them to authentically represent characters from different backgrounds

About Nanda

Nanda Reddy is a Guyanese-American writer, former teacher, and part of an enormous extended family who mostly live in Florida where...

One can easily overlook that little piece of the Amazon upload process where you specify 7 keywords related to your title. After all, who wants to filter through the millions of options to find 7 that are most likely to ensure your book is seen by the readers actively looking for it? 

It might not sound fun, but it's a step you don't want to ignore or breeze through. 

In short, strategically choosing keywords helps to ensure visibility and connection with the right audience. In this episode, we explore practical keyword strategies and how tools like Publisher Rocket that can help authors succeed in an incredibly saturated marketplace. 

TOPICS COVERED:

• The importance of keywords in book discoverability 
• Common misconceptions about keyword relevance 
• Strategies for selecting effective keywords 
• How to analyze competitor keywords  
• The unique benefits of long-tail keywords
• How intentionally crafted book descriptions can enhance keyword effectiveness

RESOURCES MENTIONED

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As the Founder and CEO of Kathleen Schmidt Public Relations, Kathleen is a well- respected voice in book publishing with in-depth experience in all aspects of the industry, including as a publicist, literary agent, acquisitions editor, and ghostwriter. 

Her career encompasses 30 years of creating and directing impactful and strategic global media, marketing, and branding campaigns for politicians, A-List celebrities, athletes, and high-profile personalities. 

To date, she has worked on 50 New York Times bestsellers, and her clients have continuously appeared in top-tier national print, broadcast, and radio outlets such as The Today Show, Good Morning America, Vogue, Elle, Financial Times, Vanity Fair, GQ, and Sirius XM.

I was thrilled to chat with her about her perspective on book publishing as well as the rise in indie author opportunities.

EPISODE HIGHLIGHTS

• Navigating the current negativity/collective rut in book publishing 
• The truth about bookstore distribution today (inclu
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Key Takeaways:

• It's important to give yourself permission to try different approaches and strategies when writing and publishing a book.

• Don't feel pressured to follow the advice of others if it doesn't align with your goals or preferences.

• Consistency and courage are key to finding success in your writing journey.

Introduction

In this episode of the Write the Damn Book Already podcast, we discuss the importance of giving yourself permission to do what feels right for your book, regardless of the advice and opinions of others. Let's dive in and explore the power of embracing your own path.

Embracing Your Unique Approach

In the world of book writing and publishing, there is no shortage of advice and opinions on the "right" way to do things. From running ads to choosing the perfect marketing strategy, it can be overwhelming to navigate through the sea of recommendations. However, it's crucial to remember that what works for one person may not work for anot...