Book Writing & Publishing

Amazon ads don’t have to be complicated (or eat up your entire marketing budget) to actually sell books. In this episode, I’m sharing my approach to making Amazon ads simple(r) without endless spreadsheets, confusing dashboards, or the kind of budget that makes you wonder if you should’ve stuck with free bookmarks.

Common Questions Tackled:

✅ Do I really need to spend $50–$100 a day like people recommend for Meta ads? Or can I start with $2–$3 and still see results?

✅ How do I actually know if my ads are working?

✅ Everyone says to use 300+ keywords. Do I actually need that many? (No, you don't.)

✅ Should I even bother with ads if my book listing isn’t fully optimized yet? 

✅ How often am I supposed to tweak campaigns?

✅ What’s more important: impressions and clicks, or actual conversions (aka sales)?

✅ Can I determine the exact words people are typing into Amazon when they find my book?

If you’ve been curious about trying Amazon ads but feel completely overwhelmed by th...

Keywords: they either fascinate you or they're the bane of your existence. 

For me, it's the second. 

Which is why I'm so excited to bring you this episode of the Write the Damn Book Already podcast with guest Dave Chesson, creator of Kindlepreneur, where we do an in-depth exploration of the significance of keywords and categories when it comes to a book's success on Amazon. 

We discuss strategies for choosing keywords that maximize book discoverability and allow you to run effective Amazon ads, as well as best practices for connecting with your ideal readers.

TOPICS INCLUDE:

 • Understanding the profound role of keywords in discoverability
• Strategies for optimizing Amazon ads based on keyword effectiveness
• Common misconceptions surrounding keywords
• The necessity of consistent sales patterns for enhanced visibility
• Insights on crafting compelling book descriptions for better conversion rates

CLICK HERE FOR THE SPECIAL DEAL ON PUBLISHER ROCKET ($30 off when you purchase, pl...

Amazon ads are one of my favorite tools for indie authors to boost book sales and visibility, but they can feel so complicated that it's easy to avoid using them.

I'm sharing key insights from my 12-week "experiment" with a new campaign for my book, Write the Damn Book Already, including targeting relevant keywords and categories, setting appropriate budgets, and monitoring ad performance to optimize results.

 

MENTIONED RESOURCES:

Original IG post about ads experiment

Link to blog post detailing setup of this ads campaign

Link to Publisher Rocket software

Link to audiobook of Enough: The Simple Path to Everything You Want ($4.99)

In my experience, all success stories begin with some version of the words "Let's try something."

As an author, I ran my first Amazon Ads campaign in 2018. I haven't run them for my own books in quite some time (I've been busy helping other authors write and publish their books!). 

However, I've continued to read up on best practices and study different approaches when it comes to Amazon Ads. After another client recently asked me to help her with hers, I recognized how much I know about running a successful ads campaign (while also remembering how incredibly overwhelming the process was when I ran my first one!). 

So let's run a 12-week ad experiment for my latest book, Write the Damn Book Already, so you can see that this process doesn't have to be complicated to be successful. 

WEEK 1 OVERVIEW

I'll cover the importance of transparency in advertising, showing you exactly how my ads have performed historically and what my budget has been. Also important to clarify is the diffe...