Book Writing & Publishing

As the Founder and CEO of Kathleen Schmidt Public Relations, Kathleen is a well- respected voice in book publishing with in-depth experience in all aspects of the industry, including as a publicist, literary agent, acquisitions editor, and ghostwriter. 

Her career encompasses 30 years of creating and directing impactful and strategic global media, marketing, and branding campaigns for politicians, A-List celebrities, athletes, and high-profile personalities. 

To date, she has worked on 50 New York Times bestsellers, and her clients have continuously appeared in top-tier national print, broadcast, and radio outlets such as The Today Show, Good Morning America, Vogue, Elle, Financial Times, Vanity Fair, GQ, and Sirius XM.

I was thrilled to chat with her about her perspective on book publishing as well as the rise in indie author opportunities.

EPISODE HIGHLIGHTS

• Navigating the current negativity/collective rut in book publishing 
• The truth about bookstore distribution today (inclu
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Key Takeaways:

• It's important to give yourself permission to try different approaches and strategies when writing and publishing a book.

• Don't feel pressured to follow the advice of others if it doesn't align with your goals or preferences.

• Consistency and courage are key to finding success in your writing journey.

Introduction

In this episode of the Write the Damn Book Already podcast, we discuss the importance of giving yourself permission to do what feels right for your book, regardless of the advice and opinions of others. Let's dive in and explore the power of embracing your own path.

Embracing Your Unique Approach

In the world of book writing and publishing, there is no shortage of advice and opinions on the "right" way to do things. From running ads to choosing the perfect marketing strategy, it can be overwhelming to navigate through the sea of recommendations. However, it's crucial to remember that what works for one person may not work for anot...

Have you ever wondered how authors juggle character's voices when writing from multiple perspectives? In this episode of the Write the Damn Book Already podcast, it's just one aspect of the creative labyrinth I chat through with Sarahlyn Bruck, author of Light of the Fire (Lake Union Publishing, January 2024) as well as Daytime Drama and Designer You.  

INTERVIEW HIGHLIGHTS

• The evolution of authors' writing processes and the essential practice of breadcrumbing to keep readers hooked.

• The art of writing in multiple POV

• Unforeseen delays and the art of book release timing 

• Personal challenges authors face when weaving their personal threads into the tapestry of fiction and memoir

• Sarahlyn's experience working with a book coach (she still has one!) and the impact of editorial feedback

ABOUT SARAHLYN

Sarahlyn Bruck writes contemporary, book club fiction and is the award-winning author of three novels: Light of the Fire (January 2024), Daytime Drama (20...

To clarify, a beta reader is someone who provides feedback on a WIP (work in progress), helping an author refine and improve the story or flow of the message.

Beta readers can be invaluable in helping authors to identify holes, typos, and other issues that can be difficult to spot from the author’s own perspective. They can also provide valuable insight into how readers may react to the content, allowing authors to make changes before publishing. 

When looking for beta readers, it is important to find people who are willing to provide honest feedback, and who are, ideally, the target reader for your book. After all, if your book is about how to feel less anxious day-to-day but you ask someone who has never felt a tinge of anxiety to be a beta reader, she likely won't be terribly interested in the content or able to provide the most valuable feedback. 

I typically recommend having no more than 4 beta readers. Too many cooks in the kitchen can create quite a bit in a hurry as an autho...

*This is an excerpt from Elizabeth's latest book, Write the Damn Book Already: Tell Your Story, Share Your Message, Make Your Impact. Content may not be duplicated or redistributed without written permission from the author. 

Hybrid publishing is a model whereby an author pays a publishing house to do the publishing legwork--including editing, cover design, interior formatting, and distribution channel setup--while retaining final say over the edits, title, cover design, interior layout, and retail price.

The cost to work with a hybrid publishing house is likely to fall somewhere between $1,500 and $50,000. I consider my publishing house, Finn-Phyllis Press, to be a hybrid publisher. Several of the bigger, more well-known traditional publishing houses offer a hybrid model: Hay House has Balboa Press, and Simon & Schuster has Archway Publishing. 

Some publishing houses take no profit off sales, while others take 15 percent (or more). Some houses pay author royalties every month; o...