Book Writing & Publishing

If you’ve been chasing the magical marketing strategy that will finally make your book “take off,” welcome to the club. In this episode, I’m addressing the question nearly every author eventually asks: What does it actually take to make a book successful?

Spoiler: there’s no guaranteed formula. Even authors with six-figure advances, NYT bestsellers, or celebrity blurbs still worry their latest book won’t sell. 

So what are we really buying when we shell out thousands for a publicist? Often, it’s access and visibility, not actual sales. You can land your book in front of all the right people, and still... crickets. Why? Because readers are human. Think about how long you’ve let a book sit in your online cart before clicking “buy,” even if you really wanted to read it.

Success usually requires a mix of good writing, staying power, and yes, a little luck. But maybe it’s time we stop defining success only by sales numbers. What if it’s about writing something you’re proud of? Or c...

Author Lori Gold is pulling back the curtain on publishing, in both this conversation and her newest novel, Romantic Friction. 

INSIDE THE EPISODE

⭐️ Yet another reason bestseller lists aren’t what you think (I didn't know this until I read her book!)

⭐️ A great tip for handing reviews without spiraling (or swearing off Goodreads forever)

⭐️ What AI is doing to authors' voices, and why it should concern all of us

⭐️ How writing happens even when you're not writing

⭐️ How Lori studies the bones of books she loves to make her own writing even stronger

CONNECT WITH LORI

Instagram: @lorigoldsteinbooks

Grab a copy of Romantic Friction

👉 CLICK HERE to write the first draft of your nonfiction or memoir written in 33 days!

...even if you don't have a cabin in the wilderness, 4 uninterrupted hours a day to write, or confidence that you're a "real" writer. No overwhelm, no confusion. Just simple, actionable steps.

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Bestselling author Melissa de la Cruz has published nearly 80 books (yes, 80), and in this episode, she shares what it really takes to build and sustain a long-term writing career. From surviving the shifting tides of publishing to protecting what gets you "in the mood" to write, she shares the kind of wisdom every author loves hearing. 

INSIDE THE EPISODE:

🎉 Melissa's advice: Don’t quit your day job until the math says you can

🎉 Success is wonderful; it also resets with every new book

🎉 How to protect your creative hours (8am–1pm, in her case)

🎉 Books are logic puzzles, not lightning strikes (I love this analogy!)

🎉 If social media isn’t fun, don’t do it. Period. (Who's cheering?)

🎉 The final sprint before deadline is where the magic (and panic) often happen

Whether you're writing book 1 or book 71, this episode's packed with truths you'll be grateful for.

CONNECT WITH MELISSA

Website: melissa-delacruz.com

Instagram: @authormelissadelacruz

X: @MelissadelaCruz

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Thriller author N.L. Blandford isn't afraid to go dark—like, murder scene dark—and she absolutely loves it.

In this episode, she talks about writing gritty thrillers with complex villains you’ll root for and recoil from. Natasha never planned to become an author. She just wanted to cross “write a book” off her bucket list. Now she’s five books in, spanning multiple series, and shows no signs of slowing down.

We talk about:

• Why she never plots in advance (hint: her characters have strong opinions)
• Her secret weapon for book sales (spoiler: it’s not bookstores)
• Why she chose to publish “wide” to support Canadian platforms like Kobo
• What she’s loving and learning while writing a new series about a fictional mob family in Nova Scotia
• Why “show vs. tell” trips up so many new writers (and how she works through it)

CONNECT WITH N.L. BLANDFORD

Website: www.nlblandford.com

Instagram: @nlblandford

Facebook: www.facebook.com/nlblandford

Books: Bookshop.org, Amazon.com

STILL ...

She’s back! One of my all-time favorite guests, Neely Tubati-Alexander, returns to talk about her third novel, Courtroom Drama. As always, she brings a refreshing, no-nonsense take on staying creative and productive in the unpredictable world of publishing.

INSIDE THE EPISODE

📚 Why Neely sprints through her first drafts instead of obsessing over every word

📚 How she embraces her "pantser" style (yep, she often writes the beginning and end first, with no outline in sight)

📚 What it’s really like to write books in the cracks of everyday life, and how reality TV, genre-hopping, and real-life fascinations all sneak into her stories

📚 Using the writing of the next book to stay grounded when the release of the current one is causing stress

📚 Why research is her secret creative fuel, from courtroom procedures to video game design

📚 How the evolution of publishing is finally making room for authors to explore their full range of creativith

Neely’s approach is honest, energizing, and...

What happens when your first novel becomes a global sensation, and your next one takes nearly a decade?

In this episode, bestselling author Nicola Kraus (of The Nanny Diaries fame) gets delightfully honest about what it really takes to write, edit, and publish a book in today’s ever-shifting landscape. From the high highs to the humbling in-betweens, she shares what she’s learned about trusting your process (even when it’s slooooow), navigating a traditional publishing world that’s barely recognizable, and why writing in the present tense might just save your story.

Inside the episode:

• Why her latest novel took nearly a decade to write and release
• How editing is actually where the magic happens (even if it feels like a root canal)
• The sneaky power of tense, and why it matters more than you think
• What authors really need to know about publishing today (spoiler: it’s not just “write the book”)
• The simple truth about how readers find books they love 

ABOUT NICOLA KRAUS

Nic...

This week, I sat down with debut author Noël Stark, who went from wrangling chaos behind the scenes in the TV and film world to wrangling words on the page, often in 15-minute bursts. Her novel, Love Camera Action, flips the script on Hollywood romance by spotlighting the crew, not the stars (and the 3 peppers on the spice scale are sure to attract an audience quickly.

Inside the Episode:

• Why Noël intentionally wrote a love story about the people behind the camera.
• How it took her three years to finish her manuscript (and why that timeline is totally okay if not to be expected).
• The rollercoaster of Pitch Wars, querying 40+ agents, and the 18-month wait from “yes” to launch day.
• Choosing not to read reviews during launch (because sanity matters, and confidence is a fragile beast).
• Why she tailors content differently for Instagram vs. TikTok, and how showing up as her real self resonates most.
• What’s next: a sequel that turns the spotlight on the actors from book one, and an
...

What do a flooded house, a nine-month (and still going) renovation, and a debut novel have in common? Angelika Morini.

In this episode, Angelika shares what it actually looked like to finish her first novel, Do You See Me Now?—while living in chaos (read: house stripped to the studs). We talk about why character development can feel a lot like falling in love with someone mysterious and how launching a book is less of a finish line and more like Mile One of a marathon you didn’t know you signed up for.

EPISODE HIGHLIGHTS:

• The (not so) glamorous reality of writing and editing during a home renovation from hell
• Why marketing Book One while dreaming up Book Two can feel like a  bit of a tightrope act
• The decision to write in English (even though she’s German) 
• Weaving the complexities of post-reunification Germany into her novel
• The way she allowed her characters to show up and surprise her (no outline, no problem!)

ABOUT ANGELIKA

A. Morini is an author from Germany, who w...

This week, I had a really fun conversation with Nanda Reddy about her journey from "secret writer" to novelist (her debut novel, A Girl Within a Girl Within a Girl, just hit the USA Today bestseller list!). 

Inside this Episode: 

• Writing without being "formally trained" (read: no MFA) and navigating the industry through persistence and determination
• Evolving from a pure "pantser" to incorporating more structure while maintaining creative flexibility
• The way many authors discover the perfect title organically after beta reader feedback
• Suggestions for strategically working with beta readers  
• Nanda's great suggestion (first time I've heard this one!) for navigating those "I'm stuck" moments we all encounter
• Collaborating with an audiobook narrator when you need them to authentically represent characters from different backgrounds

About Nanda

Nanda Reddy is a Guyanese-American writer, former teacher, and part of an enormous extended family who mostly live in Florida where...

Publishing a book requires long-term strategy, patience, and flexibility, not magic bullets or gimmicky shortcuts. The long game is the shortcut when it comes to building a sustainable author career.

In this episode, I answer some of the questions that have come my way recently via email and Instagram DMs, including: 

✅ Why does one's writing perspective often evolves from third-person past to first-person present as authors become more emotionally connected to their material

✅ How to "suss out" unsolicited offers to review your book for payment 

✅ How many reviews you should accumulate on Amazon before you begin investing in Amazon advertising

✅ The best way to accumulate reviews (everything, everywhere, all at once is NOT a good strategy!)

✅ How to best use the Universal Book Link to direct readers to the appropriate Amazon store based on their location 

✅ When and how to use Advanced Review Copies (ARCs) as an indie author

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