Necessary Book Marketing Tools

Confession: I used to cut the grass in our yard by hand.

When I was six years old, I decided one day that I wanted to cut the grass. Obviously, my parents wouldn't let me operate the lawn mower, but "Who needs a lawn mower?" I thought. "I have scissors!"

Out I went, and the same way a hair stylist pulls a client's hair between her fingers and then cuts straight across, I started cutting the grass.

Please keep in mind that our yard was not small. But still, I thought I was going to cut the entire thing...with a pair of scissors.

*This was the front yard. I suppose I gave zero thought to how I'd replicate the perfect diagonal lawn-mower pattern.

It wasn't more than an hour later when I looked up from the 15-inch by 15-inch square I'd completed, feeling fairly pleased with myself, and noticed just how incredibly far I had to go.

Worse, if I backed up seven feet, I couldn't even tell how much work I'd done over the past hour!

And this is how I learned that lawn mowers are more expensive than scissors, but sometimes, it's an important tools to have in the garage. 

When you're launching a book (or re-launching it because sales have gone a bit stale and you're ready for new momentum), you need a lawn mower.  

You can do it with scissors (metaphorically), but it will take a heck of a lot longer and not feel nearly as satisfying.  
In the next post, I'm going to tell you exactly what the "lawn mower" is when it comes to getting the word out about your book.


If you're ready to try a new approach to authentically, intentionally connecting with brand-new as well as loyal readers (and enable others excited about your book to help you share the word), check out Email Templates for Book Marketing (made easy). 

"Finally, a series of email templates that isn't sterile and can be easily customized! My launch team was grateful, my reader list is engaging, and these templates saved me hours of work!"

-Erin Thorburn, Author and Illustrator