Email Templates for Authors Who Want to Sell More Books (Without the Self-Promo Cringe)
from 6X author Elizabeth Lyons
25+ done-for-you email templates, launch graphics, and partner outreach tools designed to help nonfiction, memoir, and fiction authors build real buzz and drive sales, without feeling pushy.
Grab the Templates for Just $17!Authors Love These Templates!
Used by 170+ indie authors to confidently spread the word about their books without second-guessing every word.
"Finally, a set of templates that isn't sterile and are easily customized! My launch team was grateful and my reader list is (finally) engaging. These templates saved me hours of work!"
Erin Thorburn, Author and Illustrator
"I'll reuse these templates for every book I release. They're that helpful! A HUGE thank you!"
—Hugh T.
"I grew my open rate to
Here's What You Get With the Cringe-Free Book Launch Templates
Everything you need to confidently connect with readers and promotion partners, without writing a single email from scratch.
📧 25+ Email Templates for authors launching (or promoting) a book
Whether you already have a list or are building one from the ground up, this growing vault of creative email ideas and customizable templates tailored specifically for authors helps you confidently build lasting relationships with your readers and launch team.
📝 Launch Team Application Template
Attract aligned readers who actually show up and support your book.
BONUS: Link to my personal launch team application (that you can copy and customize for your own use!)
📸 Scroll-Stopping Promo Book Graphics (editable in Canva)
5 of my best performing, customizable book promo graphics save you hours of creation time. Give them to your launch team and use them in your social media posts and emails.
🧨 Bonus Content
Don't worry, I know the software end of things is sometimes the trickiest piece. These bonus walkthrough videos show you step-by-step how to tackle common points of tech frustration when it comes to author email.
These templates help you skip the guesswork so you can easily...
⭐️ Give your promotion partners everything they need to promote your book to their audiences.
⭐️ Create months of engaging emails without once banging your head against your desk wondering, “What can I say beyond ‘Buy my book already!”
⭐️ Create genuine, not-at-all-weird connections with your readers (so they organically tell their friends about you and your book).
⭐️ Grow your audience of devoted readers (the kind who line up to see you at events, if you're into that sort of thing)
WILL THESE TEMPLATES WORK FOR ME?
These templates have worked for authors who've written...
✔️ Fiction
✔️ Memoir
✔️ Self-Help
✔️ Personal Development
✔️ Women's Fiction
✔️ Sci-Fi
✔️ Romance
✔️ Romantasy
✔️ Poetry
✔️ Children's Books
✔️ Cookbooks
✔️ Historical Fiction
These are the exact templates I use to launch my books. I’ve refined them over multiple launches to eliminate the fluff and keep what actually works.
Hi! I'm Elizabeth. I'm a 6X author, and I've spent the last 20+ years writing, publishing, and launching books (and helping others do the same).
I've lived through the process you're dreading—the one where you have to write all those emails (many times.)
I wasn't sure how to best support my book launch partners (while sounding slightly more exciting than cardboard), and I felt like a blabbering moron when emailing my readers. I was so proud of my book, but I wondered, "How many times can I talk about it without people saying, 'Enough already!' and hitting the unsubscribe button?
So, over time, I curated content ideas that actually work!
I created easily customizable emails for promo partners as well as emails that allow me to connect with my readers to the point that many of them have become friends IRL ("in real life," for those of you without teenagers!).
I tested them over several of my own launches and several of my clients' launches, honing, refining, and honing some more.
YOU'RE ABOUT TO...
Know Exactly What Emails Templates to Give to Your Launch Team Members
...and when they should send them out for maximum effect
Nurture Genuine Relationships with Excited Readers
...who can't wait to help share your incredible book with their friends and followers
Build and Engage a Long-Term Group of Promo Partners
...so that every launch becomes easier and more effective!
WANT A SNEAK PEEK?
Here's a behind-the-scenes look at what's included!
