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FROM MANUSCRIPT TO MARKET

Abolish book marketing overwhelm for good so you can sell more books and build a tribe of loyal, raving readers 


"Elizabeth takes the book launch process from completely overwhelming to systematic and, dare I say, enjoyable! I'd work with her again and again."

-Erin Thorburn, author & Illustrator

ENROLL IN COURSE >>

YOU'VE PUBLISHED YOUR BOOK (OR ARE ABOUT TO)...

First of all, congratulations!

Truth: Writing the book and getting it published is the most challenging part, and you did it! I hope you properly celebrated with cupcakes or skydiving or swimming with dolphins (or all three). 

 

But now you're wondering, "How the heck do I get it out there?"

 

You're thinking:

"Book marketing isn't my area of expertise."

"I know I need to build an email list and post on social media, but I have no idea what to say or how often to say it!"

"I don't want to spend a fortune on a publicist." 

"BookTok seems to be working for some authors, but I don't have time to learn another social media platform." 

OR

"I published my book months (or years) ago, and it's hit a plateau. There are nearly 8 billion people on the planet, and I'm ready to be seen by more of them!" 

Even though you know you've written a great book, you keep seeing other authors posting about the thousands of books they've sold and sharing all the screenshots of readers holding their books, and you're wondering how they did it!  

You've posted on social media. You've sent out some emails. But the thought of having to do more stops you in your tracks. You feel like you've done it all. You want an approach that is simple and effective (and doesn't require that you go live 8 times a day for weeks).


I get it.

 

I'm a 5X author myself, and I've been launching (and re-launching) books since 2004. And as a person who loves creating and is borderline allergic to the word "sales," learning to love the launch process took time. 

 

But it was so worth it!

 

Hi! I'm Elizabeth.

I believe that book launching doesn't have to be overwhelming or require that you hire an expensive publicist!

In fact, finding new readers can be exciting, rewarding, and fulfilling when you have a process that's focused on bringing in the most number of sales with the least amount of pressure to figure out how to market your book effectively.

ENROLL NOW!

WOULD IT SURPRISE YOU TO LEARN THAT...

  • Over 1 million titles will be published this year -- and more than half of them will be published by independent authors.  
  • The focus of the most successful marketing efforts isn't getting in front of one million random people; it's getting in front of ONE right person. 

THAT'S EXACTLY WHY I CREATED FROM MANUSCRIPT TO MARKET

This easy to follow online course walks you step by step through the exact launch strategy I use to successfully launch my own books. (And, as a book writing coach and independent publisher, my clients use it as well!)

This course will help you get your book in the hands of more and more (and more) of your ideal readers so that you can build your brand as a published author.

Through FROM MANUSCRIPT TO MARKET, you'll get my exact 12-day launch strategy so that you can intentionally build your list of readers and your book can make a bigger impact. And yes, this method works even if you've already launched your book...twice.

MY STREAMLINED 12-DAY LAUNCH METHOD IS TACKLED IN 4 PHASES

As you can tell by the images below, we do things with coffee 'round here. But if you want to bring tea, water, or something in a flask, we'll support you all the same!

PHASE 1

From identifying the best launch team members and establishing the best launch date to making sure your email service provider is perfectly setup and helping you build or refine your author website (you can do it, promise!), we’ll get all your backend systems setup so that your launch can run seamlessly. 

Fact: If the backend doesn’t breakdown, you won’t either! 


PHASE 2

During this phase you will:

  • Discover how to spice up your website with content that makes readers want to learn more with every click 
  • Create launch team incentives that have people asking YOU to join your launch team
  • Set up clear, effective launch team communications (that deliver on autopilot)

PHASE 3  

During this phase, you will: 

  •  Create automated emails for your launch team emails (that actually get opened and compel your team to share the news of your book with all their people!)
  • Create an incredible download that people can’t wait to snag (while you watch your email subscriber list grow and grow)
  • Effortlessly customize gorgeous social media graphics that attract ideal readers while growing your online presence

PHASE 4!

During this phase, you will: 

  • Discover how (and when) to effortlessly modify your launch pricing to maximize opportunities for reviews 
  • Gain complete clarify on exactly what to do during each day of your launch so that you can stop guessing and stressing and start watching your book climb the charts!

EXCLUSIVE BONUSES

These exclusive bonuses are truly the icing on the cake (and I love cake as much as I love coffee)...

Social Media Templates Vault

A growing collection of social media graphics you can easily customize to match your branding, voice, and topic. No more guessing where to start when it comes to engaging graphics that showcase testimonials, encourage engagement, and showcase your unique expertise!

How to Store Your Free Downloads with Ease

Storing the free downloads that allow you to build your email list somewhere other than your own site in a cost-effective way is critical. And the tech behind it doesn't have to be daunting! 

Engaged, Supportive Community

A supportive, engaged Facebook community to help hold you accountable, answer your questions, and celebrate your successes! 

MY OWN TRUE (NON-HOLLYWOOD) STORY

Perhaps I should tell you a bit more about how I got to a place of "This is fun!" when it comes book marketing. Because it most definitely did not start out that way!

Hi there! I'm Elizabeth. Long story short(ish), after hearing "No" way too many times from traditional publishers, I took the leap and published my first book, Ready or Not...Here We Come! The REAL Experts' Guide to the First Year with Twins, in 2002. It was, to say the least, an overwhelming journey, and I spent years in perpetual "figure it out" mode. 

I tweaked, pivoted, even restarted altogether on a few occasions.

I went from having no idea how to launch a book to selling 40,000+ copies (before the existence of social media). I didn't realize how much of a success that was until I heard from literary agents that most of their clients—who were published by traditional publishing houses—rarely sold anywhere near that number.

Today, most books published in 2002 are long out of print, but that first book of mine is in its third edition (newly titled Holy Sh*t...I'm Having Twins), and it continues to be my bestselling title. 

I realized that my adventures learning to navigate a book launch (especially for those of us who are introverted and/or borderline allergic to the word "sales") combined with my love of coaching and connecting with others put me in a position to help others identify the target audience for their book--and then efficiently connect with those people. 

AFTER INVESTING 18+ YEARS AND COUNTLESS DOLLARS INTO RESEARCH, GUESSWORK, DATA ANALYSIS AND THE SUBTLE ART OF FLYING BY THE SEAT OF MY PANTS...

...I've gained valuable insights that consistently save authors time and money (not to mention sanity).

I now work one-on-one with clients to help them get their books written, edited, published, and launched, and I've packaged all of my steps into courses so that I can help anyone with a book they want to support do the same via the shortest path possible.


SOME OF MY CLIENTS' AND STUDENTS' BOOKS

"I highly recommend From Manuscript to Market. I had no idea how to launch my book. It was easy to follow and easy to implement. I had a very successful launch and will continue to use the tools in it in the future!"

Janet Philbin
Bestselling Author, Show Up for Yourself: A Guide to Inner Growth and Awareness

"Elizabeth has a passion for sharing her knowledge of how to write, publish, and launch a profitable book, and if you have the chance to work with her one-on-one or through one of her courses, I highly recommend it! She's one of the most authentic people I know."

Mike Young
Author of Made Over: How to Create a Powerful Brand that Will Transform Your Business and Save Your Life

Enroll Now!

Participants have LIFETIME ACCESS to the course and the engaged and supportive Facebook community as well as all yet-to-be-released content and bonuses. LIMITED-TIME BONUS Everyone who enrolls before Dec 31, 2020 will receive a 1-hour consultation with Elizabeth ($250 value) to discuss any aspect of your book project!

GO ALL IN!

$497

ONE-TIME PAYMENT

Lifetime Access

11 Online Course Modules

Exclusive Bonuses

Lifetime Access to Engaged, Supportive Facebook Community

GET STARTED

TAKE YOUR TIME!

$95

PER MONTH FOR 6 MONTHS

Lifetime Access

11 Online Course Modules

Exclusive Bonuses

Lifetime Access to Engaged, Supportive Facebook Community

GET STARTED

Frequently Asked Questions

The beauty of M2M is that the timing is yours to determine. Some participants carve out an hour per day, some plan for a 3-hour stint each week, and some do a Netflix-style binge right from the get-go.

The beauty of unlimited, lifetime access is that you can work at a pace and on a schedule that's perfect for YOUR lifestyle. And, should something unexpected come up (and it almost always does), there's no worry about falling behind. When things settle down, you can jump back in and pick up right where you left off.

Your lifetime access grants you just that---lifetime access to all course modules, bonuses, resources and the exclusive Facebook group. This includes all updates, upgrades, and new features added (for not a penny more!).

One of the best aspects of M2M is that, through the private Facebook group, a network of like-minded, supportive authors and entrepreneurs are ready and waiting to encourage you, motivate you, celebrate your successes, answer your questions and/or talk you down off a ledge (of the writing or publishing variety at least).

We've recently begun scheduling twice monthly Zoom chats for course members, where we all hop into a virtual conference room (Elizabeth included) and talk specifics. We're here for you every step of the way!

You'll also receive Members Only emails to equip you with marketing strategies, distribution approaches, success stories and, of course, any course upgrades or updates so that you know exactly where to find them each time you login!

That's a great (and valid) question! It's no fun to get what seems like a great deal on, say, a computer, only to find out that you need to buy the required screen and hard drive separately.

Beyond your investment in the course, the investments you make on book promotion and advertising are yours to determine. Rest assured, you can invest at your pace (I started with just $2 / day on Amazon ads). Considering that most PR firms charge a minimum of $750/month with no guarantee whatsoever, investing what you can into proven approaches you know how to execute all on your own is a fantastic way to go!

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