FROM MANUSCRIPT TO MARKET

Launch smarter. Sell faster.

The 12-day plan that gets your book noticed!

SIGN ME UP!

“I’m about to publish…now what?”

First of all, congratulations!

Writing the book is the most challenging part, and you did it! I hope you properly celebrated with cupcakes or skydiving or swimming with dolphins (or all three). 

And now to your current reality:

You don’t want a pricey publicist. You don’t want to look salesy (or silly). You want a calm, step-by-step launch that makes your book look like it has a whole team behind it.

That’s what From Manuscript to Market is: a 12-day launch plan for indie authors. One clear task a day, done-for-you emails and posts, a simple get-more-reviews strategy, and pro touches (including A+ content for your Amazon listing, calculated-for-you timelines, and a solid launch-phase pricing plan) so your book shows up like it belongs (because it does).


I know how nerve-wracking it is to launch a book. 

As the author of 6 books (and someone who's helped hundreds of authors write, publish, and launch their own), I've been doing this book launch thing since 2004. As someone who loves creating but is borderline allergic to the word "sales," this is the system I needed way back when (and still use today).

To be honest, dear gentle reader (yes, I'm in my Bridgerton era), I still don't wholeheartedly love the launch process. It's scary each and every time. Will anyone like it? Will anyone buy it? Will I get canceled?

But having a rinse-and-repeat process to follow has made a world of difference.

To date, I've sold over 75,000 books and had incredible opportunities come my way, including paid speaking engagements, media appearances, product partnership with an HGTV host, and now a full-time career as an author and book writing/publishing guide.  

SAY LESS. I'M IN!

"This course was exactly what I needed to launch my book. It not only gave me a step-by-step process (with templates) but it calmed my nerves, telling me exactly what to do on a day-by-day basis. I didn't even have to think about it, which is exactly what you want after writing an entire book!"

Sam Garcia
Author, Regenerative Business: How to Align Your Business with Nature for More Abundance, Fulfillment, and Impact

A FEW SHOCKING TRUTHS:

  • Over 1 million titles will be published this year (and more than half of them will be published by independent authors).  
  • The most successful book marketing efforts don't focus on getting in front of a million random people; they focus on getting in front of ONE right person.
  • Every single author (even the ones you dream of sitting next to on the bookshelf) builds their readership one person at a time. They're all trying to figure it out a day at a time. In short, they're just like you!  

 

Thinking they have a secret weapon that you don't have access to is part of what's keeping you in "I'm spiraling" mode.

It's also what will keep the readers who will fall in love with you from finding you, because you're in bed under a weighted blanket dreaming about raising highland cows, having vowed to think about all this again tomorrow. 

THAT'S EXACTLY WHY I CREATED FROM MANUSCRIPT TO MARKET

You’ve written the book. Now plug into the exact step-by-step launch system I use for my own titles, with templates that do the heavy lifting.

From Manuscript to Market walks you step by step through the exact launch and marketing strategy I use with my own books.

Let's set you up with a system that gets your book in the hands of more and more (and more) of your ideal readers so you can grow your career as a published author. Tech challenged? Fear not. I've included bonus walk-through videos that take all the guesswork out of it! 

And yes, this method works even if you've already launched your book...twice. 

Each time you're ready to reach a new audience, you can simply come back to this process. It's truly rinse and repeat. 

JOIN NOW!

But wait. Perhaps I should tell you a bit more about who I am and how I approach this whole "book launch" adventure.

Hi there! I'm Elizabeth. 

I believe that being an indie author doesn't have to be ridiculously overwhelming or require that you put an expensive publicist on a 3-month retainer (unless you want to)!

In fact, the process of finding new readers can be exciting and incredibly fulfilling when you're able to follow a process that's focused on bringing in the most number of sales and connecting with readers who will become raving fans.

Long Story Short(ish)

After hearing "No" way too many times from literary agents and traditional publishers who didn't think my market was big enough, I took the leap and published my first book, Ready or Not...Here We Come! The REAL Experts' Guide to the First Year with Twins, in 2002.

That book went on to sell 35,000+ copies in the first few years, which is far more than most traditionally published books sell (ever), but I understand that agents and publishers have to go with their gut. Don't forget, a whole lot of them passed on Harry Potter too! 

The publishing and marketing journey was, to say the least, overwhelming, and I spent years in perpetual "figure it out" mode. 

I tweaked, pivoted, even restarted altogether on a few occasions.

I went from having no idea how to launch a book to publishing and launching dozens more (both my own and for my clients) in order to discover what works well; what doesn't work at all; and how important it is to be creative, patient, and persistent. 

Most books published in 2002 are long out of print, but that first book of mine is in its third edition (newly titled Holy Sh*t...I'm Having Twins), and it continues to sell month after month. 

I realized that my adventures learning to navigate a book launch (especially for those of us who are introverted and/or don't love "sales") combined with my love of coaching and connecting with others put me in a position to help others identify the target audience for their book—and then efficiently connect with those people. 

AFTER INVESTING 20+ YEARS AND A LOT OF DOLLARS INTO RESEARCH, GUESSWORK, DATA ANALYSIS, AND THE SUBTLE ART OF FLYING BY THE SEAT OF MY PANTS...

...I'm able to consistently save authors time and money (not to mention sanity). I've packaged all of my processes into programs in order to help you share your story with the world do so via the shortest path possible.

YES! I'M READY!

"I highly recommend From Manuscript to Market. I had no idea how to get my book out there. It was easy to follow and easy to implement. I had a very successful launch and have continued to use the tools ever since!"

Janet Philbin
Bestselling Author, Show Up for Yourself: A Guide to Inner Growth and Awareness

What's Included: 

⭐️ 12-Day Launch Blueprint. A day-by-day checklist so you always know each day's most important to-do.

✨ Magic Launch Spreadsheet. Enter one date and every other key date auto-calculates (no more “when should I…?”) (Students have said this spreadsheet alone is worth the price of the course!).

⭐️ 30+ Done-For-You Email Templates. Emails for your launch team and readers, so sending compelling emails is copy/paste-simple.

✨ 150+ Social Media Templates. Posts, reels, and stories that highlight tips, reviews, and teasers while encouraging engagement. No more blank-screen panic.

⭐️ Launch Team Builder Kit. How to recruit, onboard, and keep your launch team members engaged.

✨ Reviews Playbook. Simple ways to secure quality reviews that nudge new readers to click “Add to Cart.

⭐️ Amazon A+ Content Mini-Workshop. Elevate your book's Amazon listing with visuals that make your book look undeniably pro.

✨ Website & List-Growth Quick Start. Know what to put on your site to turn visitors into subscribers and loyal readers (zero “funnel bro” energy).

⭐️ Video Walkthroughs. Step-by-step videos for saving lead magnets and setting up your email provider (totally tech-averse friendly).

✨ Price-Mod Strategy Lesson. A smart pricing approach you can use during launch and beyond to keep sales humming.

⭐️ Rinse-and-Repeat System. Launch new books or give an older one a second wind anytime. Just reset the date and go!

THIS IS EXACTLY WHAT I NEED!

MY 12-DAY BOOK LAUNCH METHOD IS TACKLED IN 4 EASY-TO-FOLLOW PHASES

Also notable: I do most things book-related with coffee nearby. But if you want to bring tea, water, or something in a flask, I'll support you all the same!

PHASE 1

Supercharge Your Launch Team Discover how to gather the ultimate team of supporters, enthusiasts, and advocates to help spread the word about your book.

The Magic Launch Spreadsheet Access my master (and magical) launch spreadsheet. Input just one date (launch date) and watch as every other critical date is auto-calculated. 

Email Provider Setup: You need an email list, and creating one doesn't have to be expensive or confusing. I walk you through exactly how to properly setup your email service provider and setup email lists to make communicating with your launch team and readers simple. 

Spread the Word (Literally) Discover how to easily get your book into the hands of eager launch team members so they are prepared to promote it from Day 1. 


PHASE 2

Website Setup: Create web content that pulls readers in, keeps them engaged, and turns them into devoted email list subscribers (even if you're not at all tech savvy).

Launch Team Communications: Set up launch-related communications that auto-send like clockwork so your launch team stays engaged, informed, and incredibly excited!

Be Your Own Publicist Discover tips for magnetizing your book's message and crafting an irresistible podcast pitch so you can confidently appear as a great guest and attract new readers (you can use this same pitch for media outlets such as local/national news or press releases). 


PHASE 3  

Easy Emails Say goodbye to overthinking what to say and when to say it! 30+ email templates allow you to easily customize compelling emails to send to your launch team and readers so you can nurture your growing community. 

Irresistible Downloads Watch your email subscriber list steadily grow as readers snatch up your great tips, chapter teasers, or cheat sheets.

Graphics Galore Access 150+ customizable templates for social media posts, reels, and stories that'll stop the scroll of your ideal readers. 

Secure Great Reviews Discover the secrets to securing book reviews that make it a no-brainer for new readers to click Add to Cart. 

Create A+ Content on Amazon Learn how to easily create A+ Content for your Amazon listing. This is a technique often overlooked by indie authors that allows you to elevate your book's presentation to a new level that ensures that readers take notice.


PHASE 4

Your Exact 12-Day Launch Blueprint Discover my foolproof price modification strategy that'll not only boost sales during your launch (and any sales you want to run long-term) but also garner raving reviews.

PLUS, see exactly what to do day-by-day during your 12-day launch to ensure the most relaxing, productive, fun book launch imaginable.  


ALSO INCLUDES THESE AMAZING TIME-SAVERS

These are truly the icing on the cake, because I love cake as much as I love coffee...

Vault of Social Media Templates

A vault of 150+ easily customizable social media posts, reels and stories! No more guessing where to start when it comes to creating engaging graphics that showcase testimonials & tips, encourage engagement, and share your expertise!

No Tech Hurdles!

Easily (and inexpensively) storing free downloads that allow you to build your email list is critical, but the tech behind it doesn't have to be daunting! I walk you right through it, step-by-step, in this user-friendly bonus that's simple even for the tech-averse! 

Simplify Key Dates

Some have said this tool alone is worth the price of the entire program! 

Input ONE date (your launch date) and all other critical due dates (and do dates) are auto-populated for you. Bye bye, guesswork!

Email for Authors (Made Simple)

Access the replay of the jam-packed 90-minute email workshop I did with marketing expert (and bestselling author) Sam Garcia. Discover an easy-to-implement email list attractor for authors, copywriting tips for relationship building and sales conversions, and creative ways to build your email list without it feeling like a major chore

 

"Elizabeth takes the book launch process from completely overwhelming to systematic and borderline enjoyable. I'd work with her again and again."

Erin Thorburn
Author & Illustrator

SOME OF MY CLIENTS' BOOKS

"Elizabeth has a passion for sharing her knowledge of how to write, publish, and launch a profitable book, and if you have the chance to work with her one-on-one or through one of her courses, I highly recommend it! She's one of the most authentic people I know."

Mike Young
Author of Made Over: How to Create a Powerful Brand that Will Transform Your Business and Save Your Life

"Omg, this course IS SO GOOD!"

Sam Garcia
Founder, Dirty Alchemy Digital Marketing

Enroll Now!

Participants have LIFETIME ACCESS to course content

Lifetime Access

$197

ONE-TIME PAYMENT

✨ I'M IN!

Frequently Asked Questions

The beauty of From Manuscript to Market is that the timing is yours to determine. Some participants carve out an hour per day, some plan for a 3-hour stint each week, and some do a Netflix-style binge right from the get-go.

You have unlimited, lifetime access so you can work at a pace and on a schedule that's perfect for YOUR lifestyle. And, should something unexpected come up (and it almost always does), there's no worry about falling behind. When things settle down, you can jump back in and pick up right where you left off.

Your lifetime access grants you just that---lifetime access to all course modules, bonuses, and resources. This includes all updates, upgrades, and new features added (for not a penny more!).

Should you desire more personalized support and guidance, we'd love to welcome you into The Author Collective where you can get guidance and support from Elizabeth and other program participants. 

That's a great (and valid) question! It's no fun to get what seems like a great deal on, say, a computer, only to find out that you need to buy the required screen and hard drive separately.

Beyond your investment in the course, the investments you make on book promotion and advertising are yours to determine. Rest assured, you can invest at your pace. Considering that most PR firms charge a minimum of $1500/month with no guarantee whatsoever, investing what you can into proven approaches you know how to execute all on your own is a fantastic way to go!

Close

Sign up to receive the latest book industry news and updates!