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From Manuscript to Market

Build a list of loyal, raving readers!

(Even if you're introverted or allergic to the word "sales.")

with 5X bestselling author Elizabeth Lyons

ENROLL IN COURSE >>

YOU'VE PUBLISHED A BOOK (OR YOU'RE ABOUT TO PUBLISH A BOOK)...

First of all, congratulations! Truth: Writing the book is the most challenging part, and you did it! I hope you properly celebrated with cupcakes or skydiving or swimming with dolphins (or all three). 

BUT NOW, I BET YOU'RE WONDERING...

"How the hell do I get it out there?" You've never published a book before, and crawling under a blanket of nails sounds more appealing than blindly launching to the masses (...because what if no one buys it? Am I right?).  

Or...

"I already launched. Now what?" Perhaps you released the book several months (or even years) ago, and it's gone as far as it seems it's going to go with your current tactics. But there are nearly 8 billion people on the planet, and you're ready to get in front of another group of them!

Or...

"My book came out a while ago. Can I bring it back to life?" Perhaps you have a backlist title (or four) that have renewed relevance, and you'd like to give them new life.


Book launches are not a one-time action! They can (and should) happen over and over again in order to approach and build relationships with entirely new audiences that are waiting to get their hands on the a story or message just like yours.  

From Manuscript to Market walks you step by step through the exact launch strategy I use when launching my own books. (Most of my clients use it as well.)

It is intended to efficiently help you get your book in the hands of more and more (and more) of your ideal readers.

LET'S GET YOUR BOOK OUT THERE AND INTO (MANY) MORE HANDS!

Through FROM MANUSCRIPT TO MARKET, you'll discover how to implement my 12-day step-by-step launch strategy (even if you've already launched your book...twice) to intentionally build your list of readers so that your book can make a bigger impact.

WOULD IT SURPRISE YOU TO LEARN THAT...

  • Over 1 million titles will be published in 2020 -- and more than half of them will be published by indie authors (in other words, authors who aren't represented by a traditional publishing house). 
  • The majority of book sales are NOT made by "bestsellers"
  • Indie authors are taking “significant market share in all genres.”
  • The majority of books sold are titles that you will NOT find in a bookstore. 
  • The focus of the most successful marketing efforts isn't getting in front of one million random people; it's getting in front of the ONE right person. 

MY PROVEN 12-DAY LAUNCH METHOD IS TACKLED IN 4 PHASES

The M2M course shares with you the EXACT process I use to launch my own books as well as my one-on-one clients' books. This process has taken many of those books to bestseller status in their respective categories.

POUR THE FOUNDATION 

In Phase 1, you will:

  • Identify your launch team
  • Establish ALL critical dates (no guesswork here!)
  • Setup your email service provider
  • Determine your website domain name
  • Set up your website
  • Get your FB pixel installed and your reader magnet identified.

And if you're wondering, "What in tarnation is a pixel or a reader magnet?" have no fear. They're critical, and I've got you covered, step-by-step. 


BUILD THE (EVER-EXPANDABLE) STRUCTURE

In Phase 2, you will:

  • Hone your website content
  • Create launch team incentives
  • Invite your launch team
  • Set up your launch team communications

CREATE THE ASSETS 

In Phase 3, you will:

  • Create your launch team emails
  • Set up and store  your reader magnets
  • Create your landing and opt-in pages
  • Easily create amazing social media graphics
  • Create your Amazon author page

READY...SET...LAUNCH!

This phase will:

  • Show you how to modify pricing for the launch
  • Provide you with pre-launch important reminders
  • Detail your day-by-day launch to-dos

EXCLUSIVE BONUSES

Not to be missed are these exclusive course bonuses...

Recommended Book Promo Services

A full listing of the book promo services I've found to be most effective (both free and paid) during your launch. Also, discover EXACTLY when to schedule each service to best leverage or benefit from the others!

Storing Your Reader Magnet with Ease

Storing your Reader Magnet somewhere other than your own site in a cost-effective way is important. 

Engaged Support

A supportive, engaged Facebook community to help hold you accountable, answer your questions, and celebrate your successes! 

MY OWN TRUE (NON-HOLLYWOOD) STORY

Hi there! I'm Elizabeth. Long story short(ish), after hearing No way too many times from traditional publishers, I took the leap and published my first book, Ready or Not...Here We Come! The REAL Experts' Guide to the First Year with Twins, in 2002. It was, to say the least, an overwhelming journey, and I spent years in perpetual "figure it out" mode. 

I tweaked, pivoted, even restarted altogether on a few occasions.

I went from having no idea how to launch a book to selling 55,000+ copies (before the existence of social media). I didn't realize how much of a success that was until I heard from literary agents that most of their clients—who were published by traditional publishing houses—rarely sold anywhere near that number.

Today, most books published in 2002 are long buried, but that first book of mine is in its third edition (newly titled Holy Sh*t...I'm Having Twins) and it continues to be my bestselling title. 

I realized that my adventures learning to navigate a book launch (especially for those of us who are introverted and/or borderline allergic to the word "sales") combined with my love of coaching and connecting with others put me in a position to help others identify the primary audience for their book--and then efficiently reach it. 

AFTER INVESTING 17+ YEARS AND COUNTLESS DOLLARS INTO RESEARCH, GUESSWORK, DATA ANALYSIS AND THE SUBTLE ART OF FLYING BY THE SEAT OF MY PANTS...

...I've gained valuable insights that consistently save authors time and money (not to mention sanity).

I now work one-on-one with clients to help them get their books written, edited, published, and launched, and I've packaged all of my steps into courses so that I can help anyone with a story do the same via the shortest path possible.


SOME OF MY CLIENTS' BOOKS

"Elizabeth has a passion for sharing her knowledge of how to write, publish, and launch a profitable book, and if you have the chance to work with her one-on-one or through one of her courses, I highly recommend it! She's one of the most authentic people I know."

Mike Young
Author of Made Over: How to Create a Powerful Brand that Will Transform Your Business and Save Your Life

Enroll Now!

Participants have LIFETIME ACCESS to the course and the engaged and supportive Facebook community as well as all yet-to-be-released content and bonuses.

GO ALL IN!

$597

ONE-TIME PAYMENT

Lifetime Access

11 Online Course Modules

Exclusive Bonuses

Lifetime Access to Engaged, Supportive Facebook Community

GET STARTED

TAKE YOUR TIME!

$115

PER MONTH FOR 6 MONTHS

Lifetime Access

11 Online Course Modules

Exclusive Bonuses

Lifetime Access to Engaged, Supportive Facebook Community

GET STARTED

Frequently Asked Questions

The beauty of M2M is that the timing is yours to determine. Some participants carve out an hour per day, some plan for a 3-hour stint each week, and some do a Netflix-style binge right from the get-go.

The beauty of unlimited, lifetime access is that you can work at a pace and on a schedule that's perfect for YOUR lifestyle. And, should something unexpected come up (and it almost always does), there's no worry about falling behind. When things settle down, you can jump back in and pick up right where you left off.

Your lifetime access grants you just that---lifetime access to all course modules, bonuses, resources and the exclusive Facebook group. This includes all updates, upgrades, and new features added (for not a penny more!).

One of the best aspects of M2M is that, through the private Facebook group, a network of like-minded, supportive authors and entrepreneurs are ready and waiting to encourage you, motivate you, celebrate your successes, answer your questions and/or talk you down off a ledge (of the writing or publishing variety at least).

We've recently begun scheduling twice monthly Zoom chats for course members, where we all hop into a virtual conference room (Elizabeth included) and talk specifics. We're here for you every step of the way!

You'll also receive Members Only emails to equip you with marketing strategies, distribution approaches, success stories and, of course, any course upgrades or updates so that you know exactly where to find them each time you login!

That's a great (and valid) question! It's no fun to get what seems like a great deal on, say, a computer, only to find out that you need to buy the required screen and hard drive separately.

Beyond your investment in the course, the investments you make on book promotion and advertising are yours to determine. Rest assured, you can invest at your pace (I started with just $2 / day on Amazon ads). Considering that most PR firms charge a minimum of $750/month with no guarantee whatsoever, investing what you can into proven approaches you know how to execute all on your own is a fantastic way to go!

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