"Elizabeth takes the book launch process from completely overwhelming to systematic and, dare I say, enjoyable! I'd work with her again and again."
-Erin Thorburn, author & Illustrator
Truth: Writing the book and getting it published is the most challenging part, and you did it! I hope you properly celebrated with cupcakes or skydiving or swimming with dolphins (or all three).
"Book marketing isn't my area of expertise."
"I know I need to build an email list and post on social media, but I have no idea what to say or how often to say it!"
"I don't want to spend a fortune on a publicist."
"BookTok seems to be working for some authors, but I don't have time to learn another social media platform."
"I published my book months (or years) ago, and it's hit a plateau. There are nearly 8 billion people on the planet, and I'm ready to be seen by more of them!"
Even though you know you've written a great book, you keep seeing other authors posting about the thousands of books they've sold and sharing all the screenshots of readers holding their books, and you're wondering how they did it!
You've posted on social media. You've sent out some emails. But the thought of having to do more stops you in your tracks. You feel like you've done it all. You want an approach that is simple and effective (and doesn't require that you go live 8 times a day for weeks).
I'm a 5X author myself, and I've been launching (and re-launching) books since 2004. And as a person who loves creating and is borderline allergic to the word "sales," learning to love the launch process took time.
I believe that book launching doesn't have to be overwhelming or require that you hire an expensive publicist!
In fact, finding new readers can be exciting, rewarding, and fulfilling when you have a process that's focused on bringing in the most number of sales with the least amount of pressure to figure out how to market your book effectively.ENROLL NOW!
This easy to follow online course walks you step by step through the exact launch strategy I use for my own books. (And as a book coach and independent publisher, my clients use it as well!)
This course will help you get your book in the hands of more and more (and more) of your ideal readers so that you can build your brand as a published author.
Through FROM MANUSCRIPT TO MARKET, you'll get my exact 12-day launch strategy so that you can intentionally build your list of readers and your book can make a bigger impact. And yes, this method works even if you've already launched your book...twice.
The M2M course walks you through the EXACT process I use to launch my own books as well as those of my one-on-one clients. And this process has taken many of those books to bestseller status in their respective categories.
In Phase 1, you will:
If you're wondering, "What in tarnation is a pixel or a reader magnet?" have no fear. They're critical, and I've got you covered, step-by-step.
In Phase 2, you will:
In Phase 3, you will:
This phase will:
Not to be missed are these exclusive course bonuses...
A full listing of the book promo services I've found to be most effective (both free and paid) during your launch. Also, discover EXACTLY when to schedule each service to best leverage or benefit from the others!
Storing your Reader Magnet somewhere other than your own site in a cost-effective way is important.
A supportive, engaged Facebook community to help hold you accountable, answer your questions, and celebrate your successes!
Hi there! I'm Elizabeth. Long story short(ish), after hearing No way too many times from traditional publishers, I took the leap and published my first book, Ready or Not...Here We Come! The REAL Experts' Guide to the First Year with Twins, in 2002. It was, to say the least, an overwhelming journey, and I spent years in perpetual "figure it out" mode.
I tweaked, pivoted, even restarted altogether on a few occasions.
I went from having no idea how to launch a book to selling 55,000+ copies (before the existence of social media). I didn't realize how much of a success that was until I heard from literary agents that most of their clients—who were published by traditional publishing houses—rarely sold anywhere near that number.
Today, most books published in 2002 are long buried, but that first book of mine is in its third edition (newly titled Holy Sh*t...I'm Having Twins) and it continues to be my bestselling title.
I realized that my adventures learning to navigate a book launch (especially for those of us who are introverted and/or borderline allergic to the word "sales") combined with my love of coaching and connecting with others put me in a position to help others identify the primary audience for their book--and then efficiently reach it.
...I've gained valuable insights that consistently save authors time and money (not to mention sanity).
I now work one-on-one with clients to help them get their books written, edited, published, and launched, and I've packaged all of my steps into courses so that I can help anyone with a story do the same via the shortest path possible.
"I highly recommend From Manuscript to Market. I had no idea how to launch my book. It was easy to follow and easy to implement. I had a very successful launch and will continue to use the tools in it in the future!"
"Elizabeth has a passion for sharing her knowledge of how to write, publish, and launch a profitable book, and if you have the chance to work with her one-on-one or through one of her courses, I highly recommend it! She's one of the most authentic people I know."
Participants have LIFETIME ACCESS to the course and the engaged and supportive Facebook community as well as all yet-to-be-released content and bonuses. LIMITED-TIME BONUS Everyone who enrolls before Dec 31, 2020 will receive a 1-hour consultation with Elizabeth ($250 value) to discuss any aspect of your book project!
11 Online Course Modules
Lifetime Access to Engaged, Supportive Facebook Community
PER MONTH FOR 6 MONTHS
11 Online Course Modules
Lifetime Access to Engaged, Supportive Facebook Community
The beauty of M2M is that the timing is yours to determine. Some participants carve out an hour per day, some plan for a 3-hour stint each week, and some do a Netflix-style binge right from the get-go.
The beauty of unlimited, lifetime access is that you can work at a pace and on a schedule that's perfect for YOUR lifestyle. And, should something unexpected come up (and it almost always does), there's no worry about falling behind. When things settle down, you can jump back in and pick up right where you left off.
Your lifetime access grants you just that---lifetime access to all course modules, bonuses, resources and the exclusive Facebook group. This includes all updates, upgrades, and new features added (for not a penny more!).
One of the best aspects of M2M is that, through the private Facebook group, a network of like-minded, supportive authors and entrepreneurs are ready and waiting to encourage you, motivate you, celebrate your successes, answer your questions and/or talk you down off a ledge (of the writing or publishing variety at least).
We've recently begun scheduling twice monthly Zoom chats for course members, where we all hop into a virtual conference room (Elizabeth included) and talk specifics. We're here for you every step of the way!
You'll also receive Members Only emails to equip you with marketing strategies, distribution approaches, success stories and, of course, any course upgrades or updates so that you know exactly where to find them each time you login!
That's a great (and valid) question! It's no fun to get what seems like a great deal on, say, a computer, only to find out that you need to buy the required screen and hard drive separately.
Beyond your investment in the course, the investments you make on book promotion and advertising are yours to determine. Rest assured, you can invest at your pace (I started with just $2 / day on Amazon ads). Considering that most PR firms charge a minimum of $750/month with no guarantee whatsoever, investing what you can into proven approaches you know how to execute all on your own is a fantastic way to go!