BOOK LAUNCHES MADE SIMPLE
with 6x author Elizabeth Lyons
Eliminate book launching overwhelm for good so you can sell more books and build a tribe of loyal, raving readers
"I highly recommend From Manuscript to Market. I had no idea how to launch my book. It was easy to follow and easy to implement. I had a very successful launch and will continue to use the tools in it in the future!"
Truth: Writing the book is the most challenging part, and you did it! I hope you properly celebrated with cupcakes or skydiving or swimming with dolphins (or all three).
😬 "Book marketing isn't my area of expertise."
😬 "I know I need to build an email list and post on social media, but I have no idea what to say or how often to say it!"
😬 "I don't want to spend a fortune on a publicist."
😬 "BookTok seems to be working for some authors, but I don't have time to learn another social media platform (and I'm not about to start dancing in front of the world)."
😬 "I published my book months (or years) ago, and it's hit a plateau. There are nearly 8 billion people on the planet, and I'm ready to be seen by more of them!"
Even though you know you've written a great book, you keep seeing other authors posting about all the books they're selling, sharing screenshots of readers happily holding their books. You're wondering how they did it (obviously)!
You've posted on social media. You've sent out some emails. But the thought of having to do more stops you in your tracks.
You want an approach that is simple and effective (and doesn't require that you go live 8 times a day for weeks).
I'm a 6X author, and I've been launching (and re-launching) books since 2004. As a person who loves creating but is borderline allergic to the word "sales," learning to love the launch and marketing process took time.
To date, I've sold well over 75,000 books and have enjoyed having incredible opportunities come my way, including paid speaking engagements, media appearances, product partnership with an HGTV host, and now a full-time career as a book writing and publishing coach.
Thinking that they have a secret weapon that you don't have access to is part of what's keeping you stuck. And it's keeping the readers who are going to fall in love with you from finding you (because you're in bed under a weighted blanket, having vowed to think about all this again tomorrow)!
It's time to get you out there so all those readers who line up for your favorite authors will be lining up for YOU!
From Manuscript to Market is an easy-to-follow online course that walks you step by step through the exact launch and marketing strategy I use with my own books. As a book writing coach and independent publisher, my clients use my book launch process as well!
This course will help you set up systems that will get your book in the hands of more and more (and more) of your ideal readers so that you can build your brand as a published author. Tech challenged? Fear not. I've included bonus walk-through videos that take all the guesswork out of it! It will be like you're looking over my shoulder as I navigate the tech-how-to.
I'll share with you my exact 12-day launch strategy to take all the guesswork out of the process. This way, you can intentionally sell more books while building your list of readers (and have an incredible time doing it).
And yes, this method works even if you've already launched your book...twice.
Each time you're ready to reach a new audience, you can simply come back to this process. It's truly rinse and repeat.
"This course was exactly what I needed to launch my book. It not only gave me a step-by-step process (with templates) but it calmed my nerves, telling me exactly what to do on a day-by-day basis. I didn't even have to think about it, which is exactly what you want after writing an entire book!"
And I believe that book launching & marketing doesn't have to be overwhelming, stressful, or require that you put an expensive publicist on a 3-month retainer (unless you want to)!
In fact, the process of finding new readers can be exciting and incredibly fulfilling when you're able to follow a process that's focused on bringing in the most number of sales and connecting with readers who will become raving fans.
Long story short(ish), after hearing "No" way too many times from literary agents and traditional publishers who didn't think my market was big enough, I took the leap and published my first book, Ready or Not...Here We Come! The REAL Experts' Guide to the First Year with Twins, in 2002. That book went on to sell 35,000+ copies in the first few years, which is far more than most traditionally published books sell (ever), but I understand that agents and publishers have to go with their gut. Don't forget, a whole lot of them passed on Harry Potter too!
The publishing and marketing journey was, to say the least, overwhelming, and I spent years in perpetual "figure it out" mode.
I tweaked, pivoted, even restarted altogether on a few occasions.
I went from having no idea how to launch a book to publishing and launching dozens more (both my own and for my clients) in order to discover what works well, what doesn't work at all, and how important it is to be creative, patient, and persistent.
Most books published in 2002 are long out of print, but that first book of mine is in its third edition (newly titled Holy Sh*t...I'm Having Twins), and it continues to sell month after month.
I realized that my adventures learning to navigate a book launch (especially for those of us who are introverted and/or don't love "sales") combined with my love of coaching and connecting with others put me in a position to help others identify the target audience for their book—and then efficiently connect with those people.
...I've gained valuable insights that consistently save authors time and money (not to mention sanity). I've packaged all of my processes into programs in order to help anyone with a story or message to share with the world do so via the shortest path possible.
I do most things book-related with coffee nearby. But if you want to bring tea, water, or something in a flask, I'll support you all the same!
Easy Emails Say goodbye to overthinking what to say and when to say it! 30+ email templates allow you to easily customize compelling emails to send to your launch team and readers so you can nurture your growing community.
Irresistible Downloads Watch your email subscriber list steadily grow as readers snatch up your great tips, chapter teasers, or cheat sheets.
Graphics Galore Access 150+ customizable templates for social media posts, reels, and stories that'll stop the scroll of your ideal readers.
Secure Great Reviews Discover the secrets to securing book reviews that make it a no-brainer for new readers to click Add to Cart.
Create A+ Content on Amazon Learn how to easily create A+ Content for your Amazon listing. This is a technique often overlooked by indie authors that allows you to elevate your book's presentation to a new level that ensures that readers take notice.
These are truly the icing on the cake (and I love cake as much as I love coffee)...
A vault of 150+ easily customizable social media posts, reels and stories! No more guessing where to start when it comes to creating engaging graphics that showcase testimonials & tips, encourage engagement, and share your expertise!
Easily (and inexpensively) storing free downloads that allow you to build your email list is critical, but the tech behind it doesn't have to be daunting! I walk you right through it, step-by-step, in this user-friendly bonus that's simple even for the tech-averse!
Some have said this tool alone is worth the price of the entire program!
Input ONE date (your launch date) and all other critical due dates (and do dates) are auto-populated for you. Bye bye, guesswork!
Access the replay of the jam-packed 90-minute email workshop I did with marketing expert Sam Garcia. Discover an easy-to-implement email list attractor for authors, copywriting tips for relationship building and sales conversions, and creative ways to build your email list without it feeling like a major chore
You'll have access to twice-a-month group coaching/guidance calls with Elizabeth plus week-long (Monday-Friday) virtual co-working sessions each month for an entire year! If you ever get stuck or need some creative strategizing on what to do after your launch, this is your opportunity to get clear, personalized guidance and support!LET ME IN ALREADY!
"Elizabeth takes the book launch process from completely overwhelming to systematic and borderline enjoyable. I'd work with her again and again."
"Elizabeth has a passion for sharing her knowledge of how to write, publish, and launch a profitable book, and if you have the chance to work with her one-on-one or through one of her courses, I highly recommend it! She's one of the most authentic people I know."
"Omg, this course IS SO GOOD!"
Participants have LIFETIME ACCESS to the course and the engaged and supportive Facebook community as well as all yet-to-be-released content and bonuses.
39 Online Course Modules
One-year membership to The Book Writers Collective
PER MONTH FOR 6 MONTHS
39 Online Course Modules
One-year membership to The Book Writers Collective
The beauty of M2M is that the timing is yours to determine. Some participants carve out an hour per day, some plan for a 3-hour stint each week, and some do a Netflix-style binge right from the get-go.
The beauty of unlimited, lifetime access is that you can work at a pace and on a schedule that's perfect for YOUR lifestyle. And, should something unexpected come up (and it almost always does), there's no worry about falling behind. When things settle down, you can jump back in and pick up right where you left off.
Your lifetime access grants you just that---lifetime access to all course modules, bonuses, resources and the exclusive Facebook group. This includes all updates, upgrades, and new features added (for not a penny more!).
One of the best aspects of M2M is that, through the private Facebook group and your one-year membership in The Book Writers Collective, a network of like-minded, supportive authors and entrepreneurs are ready and waiting to encourage you, motivate you, celebrate your successes, answer your questions and/or talk you down off a ledge (of the book marketing variety at least).
You'll also receive Members Only emails to equip you with marketing strategies, distribution approaches, success stories and, of course, any course upgrades or updates so that you know exactly where to find them each time you login!
That's a great (and valid) question! It's no fun to get what seems like a great deal on, say, a computer, only to find out that you need to buy the required screen and hard drive separately.
Beyond your investment in the course, the investments you make on book promotion and advertising are yours to determine. Rest assured, you can invest at your pace (I started with just $2 / day on Amazon ads). Considering that most PR firms charge a minimum of $750/month with no guarantee whatsoever, investing what you can into proven approaches you know how to execute all on your own is a fantastic way to go!