03: Why you REALLY think you want your book in bookstores
Most of us have walked through a bookstore and imagined what it would feel like to see our own book sitting on one of the shelves (or, preferably, a front-of-store table!).
It's incredibly common (and understandable!), therefore, that aspiring authors dream of seeing their book in the bookstore and wonder how to make this happen.
The truth is, it's possible. Even without a traditional publisher behind you.
But once you understand more thoroughly how that part of the book selling process works (and what it costs, both financially and in terms of logistics to have your book carried by a bookstore), it's not uncommon for authors to identify alternate ways to realize this dream without unnecessary stress or unexpected costs.
In this episode of the Write the Damn Book Already podcast, you'll discover:
- Why you REALLY want your book to be carried by bookstores (it's not to sell 1,000,000 copies) and how acknowledging this can immediately flip the switch on this dream
- Why some authors appear to be available through Target and other retailers that sell books (even though they really aren't)
- The actual behind-the-scenes process of getting your books into big-box bookstore (Barnes & Noble, Target, Costco, ...)