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About Elizabeth Lyons and PPB

Here's What I Know:

You’ve had a book inside you for years.

You keep saying, “This year, I’m getting it written.”

You’re a driven, passionate person. You’ve built a successful business and following. Writing your story shouldn’t be this damn hard!

Yet every time you sit down to work on it you feel paralyzed by overwhelm. Just getting the first word out is exhausting.

You know your story can impact people. Inspire people. Be an example of what is possible.

So why haven’t you gotten it done?

Because you’re busy running your business. And writing a book is outside your comfort zone.

Not anymore.

You need a proven step-by-step plan and a knowledgeable, experienced coach who, quite simply, will push you toward your finish line the same way you push others toward theirs. Who understands your lifestyle as well as the most efficient ways to get you to your (finally) published book—while running from meeting to meeting and call to call.

I’m here to help.

My name is Elizabeth Lyons, and I help entrepreneurs like you write, publish and launch their first book.

…even if you’re busy as hell

…even if you have no idea where to start

…even if you don’t like writing (and/or think you aren’t good at it)

…even if you’ve started but haven’t followed through.

If you’ve started and stopped 897 times, I know why.

I understand the patterns in terms of what has you stalled.

And keeps you stuck there.

I understand the mindset issues that are stopping you without you even realizing it.

And how to change them. Permanently.

This is when you finally get it done.

So you can inspire others while increasing your credibility and expanding your impact.


After 16+ years of researching, guessing, analyzing, flying by the seat of my pants, watching surefire approaches fail miserably (and doubtful approaches work brilliantly), I developed my flagship course, PUBLISH A PROFITABLE BOOK, to help anyone who dreams of publishing a book avoid common (and costly) publishing pitfalls through a step-by-step blueprint from wherever they are to a published book.


I vividly remember sitting down at my kitchen table at the age of 6 with a pencil and a stack of looseleaf paper, ready to write my first book. I started at chapter 6 (because I was 6, and starting at the very beginning seemed an awful lot of work).

I subsequently quit, a trait that would repeat itself throughout whenever something took longer than 1.5 minutes to perfect.

Learning to play tennis as well as Martina Navratilova apparently takes longer than 2 practice sessions.

Also, playing guitar like Eric Clapton.

And playing Clayton’s Grand March on the piano as well as my grandfather did.

You get the gist. I didn’t have a lot of, shall we say, perseverance in those days.

While my dreams of writing a book never disappeared, a topic that truly compelled me to get started (and keep going) continued to elude me.

Until 2001.

With a strong-willed 1-year-old at home, I learned that I was expecting twins.

Needless to say, I ran straight from the ultrasound room to the bookstore, desperate for a book that was going to give me strategies for getting through this delightful blessing and keep my sense of humor while doing it.

That book didn’t exist. And that was my “eureka” moment.

Despite the sheer terror of knowing I had to write an entire manuscript starting with a blank page, the writing ended up being the most fun part (I suppose I enjoyed the distraction from my Groundhog Day existence).

Once I finished writing the book, however, I realized I had a big problem: I HAD NO IDEA WHAT TO DO NEXT!

Contact agents? Call publishing houses? Scour the internet researching hybrid publishers? Do it myself?

After a mind-numbing amount of research and hearing “No” way too many times from agents and editors, I decided to take matters into my own hands and figure out how to publish and sell my first book, Ready or Not…Here We Come! (now titled Holy Shit…I’m Having Twins: The Definitive Guide to Remaining Calm When You’re Twice as Freaked Out).

I did what any sleep-deprived, determined mom with zero free time would do.

I did it all myself. Doesn’t that sound totally reasonable? (Newsflash: it wasn’t.)

In 2003, I published the book. It quickly became a bestseller in its category and remained so for over a decade.

Two years later, I published my second book, Ready or Not. . .There We Go! The REAL Experts’ Guide to the Toddler Years with Twins. It also did remarkably well—even by traditional publishing standards.

In 2010, in the midst of writing my third book, You Cannot Be Serious: and 32 Other Rules that Sustain a (Mostly) Balanced Mom, something truly unexpected occurred: literary Agents expressed serious interest in representing me.

I had several friends who were traditionally published, and when they mentioned my sales figures to their agents, those agents’ ears perked up.

No one was more shocked than I was that my sales had (way) outperformed those even traditional publishers hoped for.

I had turned what initially seemed impossible into a 6-figure part-time gig, and I wasn’t about to give that up to make less than $1 per book sold, lose control over manuscript edits and cover design, and live with the pressure of making the book a bestseller in three weeks or be deemed a failure.

So an indie publisher I continued to be.

My approach is simple: WRITE | PUBLISH | MARKET

Through my online courses, I teach entrepreneurs and anyone with a story to tell or message to share how to bypass the overwhelm, go from wanting to write a book to writing a book, get that book published, and purposefully position it to open new, exciting doors.

Whether you’ve finished writing your manuscript or haven’t put a word on the page, I look forward to meeting you wherever you are and helping you get wherever you dream of going as an author.

Are you ready? Of course you are. That’s why you’re here. So let’s do this


In Just 50 Minutes, You Will Discover:

  • How to assess whether there is a demand for your book (aka "Will anyone want to read it?") 
  • Why the notion that you aren't a writer doesn't matter. At all. 
  • How to manage fears that someone might judge or criticize your book/story
  • Exactly how to start (or keep going if you're suffering from the dreaded "writer's block")