Write an irresistible back cover and Amazon description
(in about an hour). 

Most authors write their back cover and Amazon book description like a book report. They summarize the chapters, explain the premise, maybe list their credentials—and then wonder why browsers aren't becoming buyers.

Here's what you might not realize: Your back cover isn't just pretty real estate. It's also the foundation for your Amazon description. It's what shows up when a reader searches for a book like yours.

There are no magic bullets in the book-publishing space, but getting this wrong absolutely can cost you sales.

The Back Cover Blueprint gives you everything you need to write back cover copy and an Amazon book description and enhanced product page  that sells your book instead of just describing it. 

WHAT'S INSIDE: 

• 5 fill-in-the-blank templates: For nonfiction, memoir, and fiction. Because the structure that works for a self-help book is different from the one that works for a memoir. Each template is built around what actually moves readers to buy, not what feels logical to the author writing it.

• Real-world examples from books I've worked on as an editor: Not made-up samples. Actual back covers from books I've personally helped hone, so you can see what the finished product looks like—and why it works.

• My tried-and-true polishing checklist: Once you've drafted your back cover copy, this checklist helps you tighten the language, cut what doesn't earn its place, and make sure you're speaking directly to the reader who needs your book, not describing it to everyone and hoping for the best.

• Bonus: adapting your back cover copy for Amazon (and how to work in the right keywords): Your back cover and your Amazon description do a similar job. This guide shows you how to expand your back cover copy into a longer online description, and how to work in the keywords that help readers actually find your book when they're searching for one like it.

• Bonus: Optimizing your Amazon product page for GEO (Generative Engine Optimization): Your Amazon product page does a lot of lifting when it comes to attracting the right readers. But the way humans perceive your product page and the way AI (Rufus, chatbots) perceive it is...different. This download shows you the top 7 to-dos when it comes to ensuring that your description isn't just SEO optimized, it's also GEO optimized. (And no, it's not nearly as scary as it sounds!)

When you're finished, you won't just have back cover copy. You'll also have an incredibly well developed Amazon product page. Plus, you'll understand why it works, which means you can revisit and refine it as your book evolves and use the same process for future (or previous) books.

*Due to the digital nature of this product, there are no refunds. If you have any issues with your purchase, please reach out via email. I'll get you squared away!