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The Consequences of Not Choosing

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If you don’t want to sell lots of books, you don’t need to read any further.
 
If you do want to sell lots of books, this post is for you — especially if the number of promo services available overwhelms you to the point of using your outside voice (while inside).
 
Over in the Self Publishing Authors Alliance group, we’re continue to talk about all things book marketing — including the possibility that paralysis by analysis is keeping you from doing anything at all.
 
There is a fine line between not thinking enough about an available option and completely OVERthinking it.
 
It’s like shampoo (stay with me here).
 
Shampoo is available at every price point. Every brand does its best to showcase why their product is the best at that particular price point. Some even go so far as to convince prospects that their product is better than their higher-end counterparts.
 
You can hold a $1.99 bottle of shampoo in your left hand and a $36 bottle in your right hand. You can compare packaging, advertised benefits and unpronounceable ingredients. And you can do so for hours without putting either in your cart.
 
At some point, you have to simply pick one (or an $8.99 middle-of-the-road option), pay for it, try it and make a decision on whether or not it works for YOUR hair, regardless of the words the marketing group came up with to convince you that it will.
 
Because you know what happens if you DON’T pick one? You stand in the shampoo aisle all day, not knowing if anything works. And you’ll never know whether or not to buy it again or try it with a different conditioner or vow never again to have it in your possession even if it were given to you for free.
 
Whether it’s related to social media platforms (Facebook versus Instagram versus Twitter versus LinkedIn) or eBook promo services (eReaderNews versus BuckBooks versus BookBub), you can spend your life declaring, “I’ll market more as soon as I decide what service to use” (which, by the way, is simply code for “I’m terrified to market this book and have no one buy it and this is the excuse I’m presently using”). Or, you can simply PICK ONE that complements your goals and budget and give it a shot.
 
Best case, it works brilliantly. Worst case, it doesn’t work at all and you try something different.
 
But the only way to know is to give one a shot. That’s the approach that keeps you moving FORWARD, not standing still. And any approach that keeps you moving forward is ALWAYS the best approach!
 
U2 has a song called Running to Stand Still, and while I don’t know exactly what its message is, I do know that it should absolutely not be your theme song as an author!
 
What ONE choice in tools, services or platforms will you commit to making TODAY to move forward as an author?
 
To Your Book!
Elizabeth
P.S. Have you had a chance to listen to our most recent podcast, Book Publicity: Immediate versus Ongoing? Subscribers are loving it, and you can listen right now, right here:

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Write Your Damn Book Already!

A Simple 6-Step System for Entrepreneurs

It's Free!
100% privacy guaranteed. Pinky swear.