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Episode 18: Interview with David Villa

The Unique Challenges of Author Branding

 

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I recently had the pleasure of interviewing David Villa, author and founder/CEO of IPD Marketing Solutions, to discuss author branding and growth.


In this episode, you will discover:

  • Why David wrote his bestselling book, Lead or Be Lunch
  • Where branding is REALLY established (it isn’t simply a logo; in fact, your logo is the least of your concerns!)
  • The difference between being “self-focused” and “peripherally focused” when it comes to selling books
  • The importance of knowing your lane and hiring/partnering with professionals who are WAY BETTER than you are
  • How to comfortably sell your books (for people who hate the idea of sales)
  • Why it’s critical that the cart and horse are put in proper order when writing a book
  • David’s #1 rule for authors to successfully sell their book
  • The question David HATES being asked (and the answer, which is completely counter to what the “experts” say)
  • David’s analogy for building a successful and sustainable brand (you can’t argue with it even if you try)
  • The non-negotiable step to marketing an even mildly successful brand
  • Who David studies and what he’s learned from them that has deeply impacted his business (and can impact yours as well)

Connect With David

DAVID’S BOOKS

Lead or Be Lunch

Sales Pros Get Paid, Amateurs Don’t: Playbook of a Sales Pro (Release date: May 7, 2018)

WEBSITE

www.DavidVilla.me

www.ipdpressdirect.com

FACEBOOK

Facebook Profile

Game Changer Facebook Group

TWITTER

@ipdmail

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Write Your Damn Book Already!

A Simple 6-Step System for Entrepreneurs

It's Free!
100% privacy guaranteed. Pinky swear.